Tag: brands

  • Swiss Sports Technology Invention By On For Running Uses Science Of Running Shoes

    Can science make your run faster, healthier and more fun, of course. ETH Zurich –one of the leading international universities for technology and the natural sciences – is showcasing innovation by Swiss running shoe brand On during the Zürich Meets New York. ETH are presenting information about “the science of running shoes” at this Arts…

  • Churchill Downs New 4K Video Board By Panasonic For Kentucky Derby Is World’s Largest

    The new “Big Board” installed by Panasonic at Churchill Downs, the historic home of the Kentucky Derby, will be the only video board in an outdoor stadium or arena capable of displaying the new and advanced 4K ultra-high definition technology. Churchill Downs Racetrack (“CDRT”) unveiled a new $12 million, 15,224 square foot, high-definition (HD) LED…

  • Adidas Hot Sellers Reduced Up To Fifty Percent

    Some of the best deals on the internet come from adidas, including savings up to 50 percent off. Get your swim wear, athletic shoes and everyday apparel needs online at adidas.com, quantities are limited. The Sports Techie community blog is happy to share with our readers that adidas Socks are up to 50% Off! Starting at…

  • The Masters Social Media Players, Sponsorship Campaigns And Topics Leaderboard

    The 2014 PGA Tour Majors began this past weekend with 80-year old epic golf event,  The Masters. The fan experience at Augusta National has been evolving to keep up with the pace of our mobile society while retaining decade old traditions like the main scoreboard. Social media channels are the foremost way for a fan…

  • Adrian Peterson Uses Hyperice On Knee During NFL MVP Season With Vikings

    Adrian Peterson and Hyperice held a press conference last week with some of the top sports journalists and media brands who are excited about anything to do with AP. He chatted with about 20 reporters and me during a conference call about the Hyperice injury prevention and recovery technology and his now legendary rehab. The…

  • The Masters Social Media Leaderboard

    Back in October, I wrote an article for the Sports Techie community blog featuring Dachis Group’s data on the World Series. Dachis Group was recently acquired by Sprinklr to strengthen their standing as a New York-based social media analytics firm trying to master the CRM suite space. Brian Kotlyar, avp demand generation, reached out to…

  • Dale Jr. and Jimmie Johnson’s Classic Chevy Truck Creations Revealed

    Dale Earnhardt Jr. and Jimmie Johnson have revealed the classic Chevy trucks that they custom built in partnership with Valvoline and Hendrick Motorsports. This project was unique and had not been done with drivers until now. They took two stock pickup trucks and updated them with the best truck and part options available. Fans voted…

  • MLB PrePlay Enhances Second Screen, Fan Experience And Sponsor ROI

    The sports technology suite of PrePlay free apps allows you and your Sports Techie friends to predict every play of every game and earn currency while watching live sport broadcasts. MLB PrePlay is off to its second year and is the official Major League Baseball prediction game. The New York startup had 25 million predictions…

  • Hyperice Injury Prevention And Recovery Technology Company Has Cornered New Markets

    The new executive vice president of marketing and business development at Hyperice is Jim Huether, someone I met while researching for an iQ by Intel contribution on football helmet technology. Hyperice is an injury prevention and recovery company that recently partnered with Adrian Peterson, who joins Blake Griffin, Hope Solo and a number of other…

  • CheckinLine Fan Engagement Platform Targeting More NCAA Users

    CheckinLine has created software that centers on fan data, profiling and insight, plus research, conversations and databases. Their virtual service imitates the physical act of “camping out” or “queuing up” for swag and provides an engaging platform for organizations (sports, ticketing and events) to communicate with fans/supporters/members in an efficient and pro-active manner. Ben Flavel, CheckinLine Founder and…