Sports Techie

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  • Mayweather + Boxing Fitness Franchises Use Immersive VR, Sports Tech and Workouts By Floyd

    Mayweather Boxing + Fitness is ready for franchisees, gym members and at-home exercisers worldwide to engage together and get fit using their cutting edge, global sports technology platform. The Sports Techie community blog chatted with James Williams, the Mayweather Boxing + Fitness CEO, about Floyd Mayweather’s legacy business as the world’s greatest boxer, if a…

  • DONGTU Gif Platform in China Partners with NHL and Paris Saint-Germain Football Club

    The NHL and Paris Saint-Germain Football Club partnered with DONGTU in China to deliver GIF’s behind the Chinese firewall and reach their massive sports and Internet friendly fan base. What is a GIF? Think of it as an animated image that is shared on social media channels as messages and comments for communication purposes. Dongtu…

  • Sports Betting Data During NBA Finals Drives Content and Fan Engagement

    Did anyone bet on the Golden State Warriors to be in five straight NBA Finals? Probably not since Las Vegas casinos would have certainly leaked this amazing sports wagering news by now after shorthanded DubNation swept the Portland Trail Blazers in 3 straight second half comeback games for the ages culminated by triple-double performances by…

  • SPURS VAR-Y GRATEFUL OF TECHNOLOGY

    It’s long been stated that referees in soccer need technology to help them get decisions right; it’s a topic that always rears it’s head after a high profile error – Frank Lampard’s strike against Germany in the last 16 tie of the 2010 World Cup is one that stands out as a goal that never…

  • The Players Circle Social Networking App Is Looking For Investors As Kids Get It

    The Players Circle (TPC) is the social networking app taking Southern California, New York and the rest of the amateur basketball community by digital storm because of their ability to allow players to promote themselves using highlights and stats to generate fan engagement. Think of it as the largest social media for athletes, where the…

  • The Collision of Sports and Retail

    The sports industry in North America is projected to be near $74 billion this year. The very best athletes like Lebron James, Serena Williams, Messi, and all the way back to Michael Jordan have changed the way marketers and advertisers reach target audiences. Many of these superstar athletes have earned billion dollar endorsements deals when…

  • ad:s Marketing Data Intelligence For Sports Betting Operators Launched By Sportradar

    The launch of ad:s by Sportradar is a true sign of the digital times in that sports gambling in the United States and worldwide is growing like crazy thanks to technology making it ripe with opportunities. Marketing data intelligence specifically for sports betting operators is at the core of this new sport business opportunity for…

  • WinView Scores Blake Griffin To Promote Commodification And Gamification By Sports Fans

    Blake Griffin and In-Game Predictions Platform WinView Games Flip the Script by “Taking Shots” at Fans Predicting Live Sports WinView and NBA All-Star Blake Griffin partnered to promote their sports tech platform that allows fans to predict during live sports events and action. To play the contest, simply make in-game predictions and win cash money…

  • How Sports Teams Can Merchandise Their Logo More Effectively

    Sports teams often are tasked with increasing enthusiasm within their fan base, which often leads them to consider alternative methods of brand marketing. One of the most effective ways of exciting fans is to provide them with branded merchandise. The Sports Techie community blog is curated by me. I used to sell apparel and merchandiser…

  • New Mayo Clinic Comeback Player Of The Year Award College Football

    Collegiate Football Players Overcoming Adversity to be Recognized with Mayo Clinic Comeback Player of the Year Award College football across the nation produces countless true stories of adversity and the Sports Information Directors of America (CoSIDA) together with The Associated Press (AP) and the PlayStation Fiesta Bowl Organization will now recognize ten such players with…