Search results for 'sponsorship'

NLL Names Hires Jessica Berman As First Woman Deputy Commissioner in Men’s Pro Sports Leagues

National Lacrosse League (NLL) named Jessica Berman new Deputy Commissioner and EVP of Business Affairs

The National Lacrosse League (NLL) named Jessica Berman their new Deputy Commissioner and EVP of Business Affairs making her the first women to hold the title of Commish in a men’s professional sports league. The Sports Techie community blog chatted with Berman today about being a pioneer for females in both sport and business along with her extensive 13-year experience in the front office of the NHL culminating as the Vice President, Community Development, Culture and Growth, and how these work experiences will help her succeed for the NLL. In the short amount of time we spoke and as someone that’s been around lacrosse since 1983 as a a gigh school, college and adult player, ...

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FIFA eWorld Cup and EA Sports FIFA 19 Global Series Record Global Viewership Numbers

FIFA eWorld Cup 2019 Grand Final Generates Record Viewership

The FIFA eWorld Cup 2019, odds are you do not know about this exciting eSports Tournament but you should as the major event hosted at The O2 in London garnered 47 million views across online platforms. The record viewership numbers saw an increase of 60 percent more than the 29 million that watched the popular three-day event last year. The EA SPORTS™ FIFA 19 Global Series 2019/2018 season counted a whopping 140 million views since October of 2018. To top it all off, 21 broadcasters in more than 75 territories worldwide delivered the FIFA eWorld Cup™ Grand Final match. The Sports Techie community blog believes video games and gaming are a type of sport. These kinds of numbers only back up that growing sentiment. FIFA and EA ...

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Is The Las Vegas Raiders Allegiant Stadium A Home Field Advantage?

Las Vegas Raiders Allegiant Stadium

Allegiant Stadium is the new name for the Las Vegas Raiders $1.9 billion state-of-the-art facility set to open in 2020 of which $750 million comes from public funding. Money the city of Oakland simply could not fork over in order to keep the NFL franchise in California making it a windfall for team owner team, Mark Davis. Allegiant Travel Company is the buildings title sponsor adding fuel to the worry many local Vegas residents have that season ticket prices for the NFL’s newest $2 billion stadium will be too much for many a local fan to purchase when you add in the costly personal site license fee to the price of tickets...

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PGA Tour Appoints DraftKings Official Daily Fantasy Game of Golf

DraftKings Named “Official Daily Fantasy Game” Of The PGA TOUR

PGA Tour and DraftKings entered into a new business arrangement making the latter the “Official Daily Fantasy Game of the PGA Tour.” The content and marketing deal is a first DFS partnership for the PGA Tour. The Sports Techie community blog encourages the legal play of fantasy sports, both traditional and daily, check to see if your state allows it. This sports tech news was announced today from the PGA Tour’s Pointe Vedra Beach headquarters and DrafKing’s Boston HQ. I just played in DraftKings PGA $5K Dime Time at a cost of $0.10 during the 148th version of The Open Championship golf major tournament this past weekend won by Ireland’s own Shane Lowry at Royal Portrush in the UK pocketing me a cool $0...

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VICI Sports Startup Uses IoT and AI To Deliver PSG SuperFan and Brand Ambassadors Activations

VICI Sports partnered with Paris Saint-Germain and other top European football clubs to activate superfans via their globally connected TV network and personalized SportsCenter complete with IoT and AI components. The Boston based startup is led by Adam Jones, co-founder and CEO, who chatted with THE Sports Techie community blog about business development, their technologies, participating in the TechStars 2019 accelerator, and raising additional investment capital as the sports tech company pursues partnering with leading soccer teams throughout Europe and beyond. European teams have made it a priority to visit America as Liverpool FC is doing this weekend to begin their preseason tour at Fenway Park. Beginning next week, PSG is going to China in a first for the champion French club...

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Ryder Cup 2020 Digitally Powered By PGA of America, European Tour and NBC Sports Group

PGA of America & European Tour Join Forces With NBC Sports for Global Ryder Cup Digital Platforms

Ryder Cup is going full on digital with the coming together of cross-continent media partners, PGA of America, European Tour and NBC Sports Group. The Sports Techie community blog last wrote about NBC Golf and the launch of GOLFPASS together with Rory McIIroy. Fans over the pond and here in the U.S. can look forward to a dedicated website generating content for both Team USA and Team Europe. A new app will deliver the latest Ryder Cup golfing news while enhancing the user experience on the course and for those not lucky enough to attend this riveting three-day competition. The Sports Techie community blog loves how each European fan comes together as one support fanbase...

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Two Circles Data Marketing Sports Agency Opens New Los Angeles Office

Sports Agency Two Circles Strengthens North American Operations with LA Office Opening

Two Circles has a new office in Los Angeles and SVP Consulting Sam Yardley chatted with the Sports Techie community blog about the two-time Sports Industry Agency of the Year, their data-driven marketing approach, the move to sunny Southern California with his wife and baby, and the soon to be announced news regarding two upcoming client announcements. The level of data usage by each league, federation and association, as well teams, universities and their business partners, are all at different levels of commitment, development and execution when it comes to marketing technologies...

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ad:s Marketing Data Intelligence For Sports Betting Operators Launched By Sportradar

Sportradar launches ad:s, a Full-Service Data-Driven Marketing Service for Sports Betting Operators

The launch of ad:s by Sportradar is a true sign of the digital times in that sports gambling in the United States and worldwide is growing like crazy thanks to technology making it ripe with opportunities. Marketing data intelligence specifically for sports betting operators is at the core of this new sport business opportunity for ad:s. Research and Market say the gambling market around the world will have revenue in the $525 billion range by 2023. The Sports Techie community blog believes that number is too low because the CAGR of approximately 4% during 2017-2023 is not large enough. Sportradar´s global Sports Media Strategy features ad:s...

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WinView Scores Blake Griffin To Promote Commodification And Gamification By Sports Fans

Blake Griffin and In-Game Predictions Platform WinView Games Flip the Script by “Taking Shots” at Fans Predicting Live Sports

Multi-million-dollar campaign features NBA All-Star Blake Griffin in content series playing off the “commodification” of professional athletes and the “gamification” of everyday life.

WinView and NBA All-Star Blake Griffin partnered to promote their sports tech platform that allows fans to predict during live sports events and action. To play the contest, simply make in-game predictions and win cash money prizes. This new sport marketing partnership features a 3-part series of video clips that are funny, informative and help define the now, in terms of how a modern day fan can interact through the app on each play they predict...

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Canadian Soccer Business Buys Stadium Digital Sports Tech Provider

Canadian Soccer Business Powers Powers CPL, Acquires Stadium Digital

Canadian Soccer Business Acquires Stadium Digital – A full service digital media company and Canada’s Leading Fan Engagement Platform Provider

Canadian Soccer Business (CSB) located in Toronto is taking Team Canada and the new Canadian Premier League (CPL) launching in 2019 to new digital territories by acquiring sports tech company, Stadium Digital. Football fans across the nation can look forward the delivery of compelling content and live video streams as part of CSB’s mobile distribution strategy to provide more engagement between fans and their favorite sport leagues, teams and clubs with an eye towards the United 2026 World Cup. The Sports Techie community blog has followed the growth of Stadium Digital, a ful...

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