Search results for 'social media'

The Masters Social Media Players, Sponsorship Campaigns And Topics Leaderboard

The Masters Social Media Players, Sponsorship Campaigns And Topics Leaderboard - Sports Techie blog

The Masters Social Media Players, Sponsorship Campaigns And Topics Leaderboard – Sports Techie blog

The 2014 PGA Tour Majors began this past weekend with 80-year old epic golf event,  The Masters. The fan experience at Augusta National has been evolving to keep up with the pace of our mobile society while retaining decade old traditions like the main scoreboard. Social media channels are the foremost way for a fan to engage with athletes, sponsors, and tournament events. Sprinklr’s Listening Insights calculated the most popular in the social world among golf players, sponsorship campaigns, and topics. The Masters Big Data analysis was shared by Sprinklr with the Sports Techie community blog for our reader’s pleasure.

The Masters social mentions count

The Masters social mentions count

@The_Masters
As of Monday AM, Th...

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The Masters Social Media Leaderboard

The Masters Social Media Leaderboard via sprinklr

The Masters Social Media Leaderboard via sprinklr

Back in October, I wrote an article for the Sports Techie community blog featuring Dachis Group’s data on the World Series. Dachis Group was recently acquired by Sprinklr to strengthen their standing as a New York-based social media analytics firm trying to master the CRM suite space. Brian Kotlyar, avp demand generation, reached out to share similar Big Data about The Masters using the Sprinklr Social Relationship Platform. Sprinklr is a cloud software platform that enables large enterprises to drive their business goals by creating real, human relationships through social networks...

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Wayin Helps Clients Capture, Curate and Display Social Media Content For Fans, Advertisers And Sponsors

The Wayin goal is to reach more people and audiences everywhere using hashtags, twitter handles and keywords, while improving client’s workflow and data tracking

The Wayin goal is to reach more people and audiences everywhere using hashtags, twitter handles and keywords, while improving client’s workflow and data tracking

How did Scott Johnson you go from golfing with Sun Microsystems founder and buddy Scott McNealy, to founding his own company that is Twitter Certified and worked alongside with the Denver Broncos all Super Bowl XLVIII season long, while Scott serves as Chairman? The Sports Techie community blog was able to speak with Kelsey Cullen, Marketing Manager, Wayin, about how he did this and how their startup helps to capture, curate and display content for the Broncos and other notable clients like the Dallas Mavericks in the NBA, the San Jose Sharks in the NHL, and the respected Chevrolet brand.

Twitter Certified - Full access to data, user generated content conversations

Twitter Certified – Full access to dat...

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We Play: NBA In The UK – Challenges, Opportunities And Social Media ROI Free Download

NBA and NBA UK Facebook Fans

NBA and NBA UK Facebook Fans

We Play released NBA in the UK: Challenges, Opportunities and Social Media ROI which is available as a free download via the company’s website. The report takes an in-depth look at the NBA’s UK fan base in order to identify the sports business opportunities and challenges the organization faces ahead of January’s Global Game in London between the Atlanta Hawks and Brooklyn Nets. Ash Read, Senior Account Manager at We PlayThe Sports Social Media Agency, shared insight about the report released on Tuesday with the Sports Techie community blog.

NBA UK History

The Atlanta Hawks and Brooklyn Nets have both made the trek over the Atlantic to Europe before...

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Social media history by @15Lasershow of 2013 World Series Champions Boston @RedSox. #BostonStrong

Image posted by MobyPicture.com
– Posted using MobyPicture.com

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Social Media

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2013 World Series Social Media Metrics Breakdown

2013 World Series Social Media Metrics Breakdown

2013 World Series Social Media Metrics Breakdown

The World Series social media numbers over the first three games provided insight into fans mindset and feelings. This Sports Techie community blog summary discusses the social media analytics produced on the official Twitter, Google+, Foursquare and Facebook accounts during the 2013 World Series of the Boston Red Sox and St. Louis Cardinals fandome. The fantastic data is provided by the Dachis Group, a social media tracking company. Unprecedented MLB endings to games three were reflected in the engagement activity by the always knowledgeable and loyal Red Sox fans and Cards fans.

2013 World Series Social Media Metrics Breakdown - Sports Techie blog

2013 World Series Social Media Metrics Breakdown – Sports Techie blog

Game 1-3 Social Media Summaries

The summaries of games 1 and 2/3 (combined) are reflective of...

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Zoomph Influencer Engagement Platform Ranks Social Media Content Influencers, NBA and NHL

The Zoomph Social Hub has real-time polls and customizable social visualization

The Zoomph Social Hub has real-time polls and customizable social visualization

Zoomph is an Influencer Engagement Platform that finds influential users with a unique ranking algorithm called ZPoints. They collect and rank the most influential content from top shelf hubs Facebook, Twitter and Instagram, to create potent second screen experiences for brands and to pinpoint the users that matter most to your social conversation. Similar to Klout, Zoomph offers a true 360 degree fan experience with real-time analytics for web sites and mobile devices. The Sports Techie blog was excited to learn more about their sports technology solution, the unique second screen fan experience, and hear insight about their new deal with Monumental Sports.

Zoomph Influencer Engagement Platform Ranks Social Media Content Influencers, NBA and NHL

Zoomph Influencer Engagement Platform Ranks Social Me...

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French Open Tweet and Shoot sports technology centric social media campaign

The “Tweet and Shoot” on-court robot, connected to the internet and Twitter via 3G, selected users’ Tweets at random and fired tennis balls at Jo-Wilfried Tsonga, with each shot mapped precisely to the positioning of each user’s choosing

The “Tweet and Shoot” on-court robot, connected to the internet and Twitter via 3G, selected users’ Tweets at random and fired tennis balls at Jo-Wilfried Tsonga, with each shot mapped precisely to the positioning of each user’s choosing

Yesterday, an innovative marketing campaign created by social media agency We Are Social Paris for global banking and financial services firm BNP Paribas, celebrating the client’s 40th anniversary of partnership with the French Open, was a success and made sports tech history. The “Tweet and Shoot” event allowed tennis fans to train the world’s #8 ranked (France’s #1) player Jo-Wilfried Tsonga using via a Twitter-controlled robot that launched tennis balls at him live on the court.

The “Tweet and Shoot” event live on a big screen at the We Are Social Paris office

The “Tweet and Shoot” event live on a big screen at the ...

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SF Giants social media fan storms at AT&T Park

The SF Giants social media fan storms at AT&T Park have helped the team take a 2-0 lead in the World Series best of seven series. I spoke with their Social Media guy, Bryan Srabian, on Thursday about the Giants social media during the 2012 World Series and how their organizational focus in adopting this medium in 2002 played a big role in their recent worldwide trending on Twitter. According to Major League Baseball, World Series game one drew 813,000 social media comments, second only to game six of the 2011 WS.

SFG Social Media

Hashtags #SFGiants and one that Bryan made up in 2010, #OrangeOctober, have trended on the Twitter top 10 list thanks to all the fan mentions, retweets and tagged pictures...

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