Search results for 'superstar'

Zion Williamson Ranked An 81 In NBA 2K20 Release On 2KDay, Got Next!

Zion Williamson First Look 81 NBA 2K20 Rating

NBA 2K fans and gamers are looking forward to watching and becoming Zion Williamson when NBA 2K20 releases around the world on 2KDay, September 6, 2019. The number one pick of this year’s NBA draft by the New Orleans Pelicans, Zion is considered a generational talent the likes of current superstars Lebron James, Kevin Durant and Giannis Antetokounmpo. His NBA 2K ranking of an 81 makes him the highest rated rookie since 2011. The multiyear partnership with video game publisher, Take-Two Interactive Software, ensures his likeness into the video game, his presence at events aimed at consumers, brand initiates and social media activations. The Sports Techie community blog is virtually pumped up to play, Got Next!

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VICI Sports Startup Uses IoT and AI To Deliver PSG SuperFan and Brand Ambassadors Activations

VICI Sports partnered with Paris Saint-Germain and other top European football clubs to activate superfans via their globally connected TV network and personalized SportsCenter complete with IoT and AI components. The Boston based startup is led by Adam Jones, co-founder and CEO, who chatted with THE Sports Techie community blog about business development, their technologies, participating in the TechStars 2019 accelerator, and raising additional investment capital as the sports tech company pursues partnering with leading soccer teams throughout Europe and beyond. European teams have made it a priority to visit America as Liverpool FC is doing this weekend to begin their preseason tour at Fenway Park. Beginning next week, PSG is going to China in a first for the champion French club...

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NFLPA OneTeam Collective Invests in ByteCubed Labs to Enhance Mixed Reality Training and Fan Experiences

NFLPA OneTeam Collective and ByteCubed Labs Join Forces to Revolutionize the Fan Experience

Mixed reality specialists and lifelike experiences experts at ByteCubed Labs received investment from the NFL Players Association (NFLPA) and their accelerator, One-Team Collective, last month. This sports tech partnership centers on using the likeness of current NFL players like Tom Brady, Odell Beckham Jr. and the more than 2,000 current players, as well as augmented stadiums, within a suite of training products and analytical tools designed to take advantage of data, artificial intelligence (AI) and augmented reality (mixed reality) through advanced technologies tailored for players and coaching staffs...

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FC Barcelona, Barca Innovation Hub, Allianz SE Partner with Hexoskin for Smart Garment Sleep Study

BIHUB and Allianz align themselves to promote a Hexoskin sleep study

FC Barcelona, Barca Innovation Hub and Allianz SE are partnered with Hexoskin wearable body metric system to conduct their first project designed for the health and wellness space, in particular, using a smart garment to study sleep. It is believed to be the first-of-its-kind in the world. The goal is to measure sleep quality and uncover ties to physical performance and sports performances. The Sports Techie community blog chatted and caught up with Pierre-Alexandre Fourier, Co-founder and CEO at Hexoskin, about conducting research on sleep and specifically young athletes with the goal of optimizing their overall health and gameplay using proprietary smart technology clothing...

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MLL New Logo Rebrand

Major League Lacrosse (MLL) continued their brand upgrade via a complete rebrand launched today. MLL conducted research and collected insightful feedback from constituents in order to study the data and formulate a business game-plan for now and the future of the professional outdoor lax league. The new Premier Lacrosse League (PLL) is coming this year and this fact pushed the MLL to step up their branding efforts in 2019. Management is delivering this time through a new web site, new brand logo and a new draft logo, plus the addition of a new player imager. Original content will be designed with an aim towards targeting their growing GenZ following...

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The Collision of Sports and Retail

The sports industry in North America is projected to be near $74 billion this year. The very best athletes like Lebron James, Serena Williams, Messi, and all the way back to Michael Jordan have changed the way marketers and advertisers reach target audiences. Many of these superstar athletes have earned billion dollar endorsements deals when looked at over the course of a career because of brands like Nike, Gatorade, Puma and so many more.

Because of this, the New Jersey Institute of Technology just released this detailed data visualization for members in the sports business and marketing community. I am passing the terrific information along to the Sports Techie community blog followers and readers because sports tech like the Fitbit is playing a bigger roll each year.

The graph...

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Tennis Channel NTI Nielsen Ratings Growth Mirrors Sport

June 2, 2017; Paris, France Tennis Channel’s Brett Haber and Martina Navratilova look on as Ken Solomon, Chairman & CEO, Tennis Channel, presents Rafael Nadal (ESP) with a birthday gift of a fishing reel at the “Lacoste Terrace” on Day 7 of Roland Garros 2017

Tennis Channel is a superstar media company because it currently ranks as the fastest growing network in television due to their reach into 61 million homes. The year 2019 marks their 12th year covering the Australian Open and is sure help grow their skyrocketing subscription numbers. TC signed 5 million subscribers in December, 2018. The Los Angles based sport company has continued to leverage sports tech to entice new customers while keeping existing users satisfied...

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Bet On The NBA Champion Now

Bet On The NBA Champion Now

Place a bet on the 2018 NBA Champion winner now to lock in the best odds using sites like Amazing.Bet. Because as of right now, not even the Golden State Warriors are a lock to three-repeat after going through a recent three game losing streak enabling the Portland Trail Blazers to take over the number one seed in the Western Conference if the 2019 playoffs began today. The recent spat between all-everything Kevin Durant and all-attitude Draymond Green has caused a team rift the size of a California fissure when mixed in with the six games and counting groin injury to former MVP, Steph Curry. The West is loaded while the Eastern Conference has maybe five teams that could pull off the finals upset, at least on paper...

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WinView Scores Blake Griffin To Promote Commodification And Gamification By Sports Fans

Blake Griffin and In-Game Predictions Platform WinView Games Flip the Script by “Taking Shots” at Fans Predicting Live Sports

Multi-million-dollar campaign features NBA All-Star Blake Griffin in content series playing off the “commodification” of professional athletes and the “gamification” of everyday life.

WinView and NBA All-Star Blake Griffin partnered to promote their sports tech platform that allows fans to predict during live sports events and action. To play the contest, simply make in-game predictions and win cash money prizes. This new sport marketing partnership features a 3-part series of video clips that are funny, informative and help define the now, in terms of how a modern day fan can interact through the app on each play they predict...

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The Talking Points From The 2018 World Cup in Russia

The Talking Points From The 2018 World Cup in Russia

The team behind BettingSites created an infographic which outlines some fascinating numbers and facts about the top 16 teams in WC’18.

It’s now more than three months since the 2018 World Cup ended on a high note with France lifting the trophy for the second time after a thrilling 4-2 win at Luzhniki Stadium in Moscow. But the interest surrounding it hasn’t gone yet, which is quite understandable considering that this World Cup is regarded as the best World Cup ever. The Sports Techie community blog was tuned in to the epic FIFA event through Fox Sports and streaming companies like YouTubeTV and Fubo TV. For me, Video Assistant Referee (VAR) technology was one of the stars of the month long show, including during the final match.

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