Search results for 'superstar'

FC Barcelona, Barca Innovation Hub, Allianz SE Partner with Hexoskin for Smart Garment Sleep Study

BIHUB and Allianz align themselves to promote a Hexoskin sleep study

FC Barcelona, Barca Innovation Hub and Allianz SE are partnered with Hexoskin wearable body metric system to conduct their first project designed for the health and wellness space, in particular, using a smart garment to study sleep. It is believed to be the first-of-its-kind in the world. The goal is to measure sleep quality and uncover ties to physical performance and sports performances. The Sports Techie community blog chatted and caught up with Pierre-Alexandre Fourier, Co-founder and CEO at Hexoskin, about conducting research on sleep and specifically young athletes with the goal of optimizing their overall health and gameplay using proprietary smart technology clothing...

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MLL New Logo Rebrand

Major League Lacrosse (MLL) continued their brand upgrade via a complete rebrand launched today. MLL conducted research and collected insightful feedback from constituents in order to study the data and formulate a business game-plan for now and the future of the professional outdoor lax league. The new Premier Lacrosse League (PLL) is coming this year and this fact pushed the MLL to step up their branding efforts in 2019. Management is delivering this time through a new web site, new brand logo and a new draft logo, plus the addition of a new player imager. Original content will be designed with an aim towards targeting their growing GenZ following...

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The Collision of Sports and Retail

The sports industry in North America is projected to be near $74 billion this year. The very best athletes like Lebron James, Serena Williams, Messi, and all the way back to Michael Jordan have changed the way marketers and advertisers reach target audiences. Many of these superstar athletes have earned billion dollar endorsements deals when looked at over the course of a career because of brands like Nike, Gatorade, Puma and so many more.

Because of this, the New Jersey Institute of Technology just released this detailed data visualization for members in the sports business and marketing community. I am passing the terrific information along to the Sports Techie community blog followers and readers because sports tech like the Fitbit is playing a bigger roll each year.

The graph...

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Tennis Channel NTI Nielsen Ratings Growth Mirrors Sport

June 2, 2017; Paris, France Tennis Channel’s Brett Haber and Martina Navratilova look on as Ken Solomon, Chairman & CEO, Tennis Channel, presents Rafael Nadal (ESP) with a birthday gift of a fishing reel at the “Lacoste Terrace” on Day 7 of Roland Garros 2017

Tennis Channel is a superstar media company because it currently ranks as the fastest growing network in television due to their reach into 61 million homes. The year 2019 marks their 12th year covering the Australian Open and is sure help grow their skyrocketing subscription numbers. TC signed 5 million subscribers in December, 2018. The Los Angles based sport company has continued to leverage sports tech to entice new customers while keeping existing users satisfied...

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Bet On The NBA Champion Now

Bet On The NBA Champion Now

Place a bet on the 2018 NBA Champion winner now to lock in the best odds using sites like Amazing.Bet. Because as of right now, not even the Golden State Warriors are a lock to three-repeat after going through a recent three game losing streak enabling the Portland Trail Blazers to take over the number one seed in the Western Conference if the 2019 playoffs began today. The recent spat between all-everything Kevin Durant and all-attitude Draymond Green has caused a team rift the size of a California fissure when mixed in with the six games and counting groin injury to former MVP, Steph Curry. The West is loaded while the Eastern Conference has maybe five teams that could pull off the finals upset, at least on paper...

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WinView Scores Blake Griffin To Promote Commodification And Gamification By Sports Fans

Blake Griffin and In-Game Predictions Platform WinView Games Flip the Script by “Taking Shots” at Fans Predicting Live Sports

Multi-million-dollar campaign features NBA All-Star Blake Griffin in content series playing off the “commodification” of professional athletes and the “gamification” of everyday life.

WinView and NBA All-Star Blake Griffin partnered to promote their sports tech platform that allows fans to predict during live sports events and action. To play the contest, simply make in-game predictions and win cash money prizes. This new sport marketing partnership features a 3-part series of video clips that are funny, informative and help define the now, in terms of how a modern day fan can interact through the app on each play they predict...

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The Talking Points From The 2018 World Cup in Russia

The Talking Points From The 2018 World Cup in Russia

The team behind BettingSites created an infographic which outlines some fascinating numbers and facts about the top 16 teams in WC’18.

It’s now more than three months since the 2018 World Cup ended on a high note with France lifting the trophy for the second time after a thrilling 4-2 win at Luzhniki Stadium in Moscow. But the interest surrounding it hasn’t gone yet, which is quite understandable considering that this World Cup is regarded as the best World Cup ever. The Sports Techie community blog was tuned in to the epic FIFA event through Fox Sports and streaming companies like YouTubeTV and Fubo TV. For me, Video Assistant Referee (VAR) technology was one of the stars of the month long show, including during the final match.

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England VAR World Cup Destiny Should Influence Premier League

What Changed To Make England More Successful In This World Cup?

What Changed To Make England More Successful In This World Cup?

The pride surrounding the England team is unmissable. It’s been since 1966 when the Three Lions last roared as one for the football loving country when the men’s national soccer team won the World Cup final which so happens to be the year I was born. Give the hungry English lads credit getting through to the semi-finals through a combination of strong players that mostly play in the Premier League, inspirational and youthful management and… the use of Video Assistant Referee (VAR) sports tech ensuring accuracy in decisions and fair rulings? Only now in 2018 has VAR been in place at the World Cup in Russia to the credit of FIFA but long, long overdue...

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A Brief History of Women in Motorsports

The first motorized tricycle race for women that we know of took place as early as 1897. Comparing these pioneering ladies to modern day racers shows one major similarity, courage. The Sports Techie community blog readers and followers represents thousands of women across the planet as equals to men. Yet, to this day motorsports are associated with dudes and are usually seen as a type of sport showing masculinity at its finest.

This discipline is one of the very few where men and women can compete against each other in big competitions, as well as there being ‘female’ clubs and associations to inspire, promote and protect sportswomen.  For this reason, in hope to motivate, we are presenting you with a brief history of women in motorsports.

The truth is: Women do have a place in motor...

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Improve Athletic Performance with Better (and More) Sleep

Sleep Enhances Athletic Performance

Sleep Like A World Sports Champion

Hours spent in the weight room, interval training, speed training, and a well-balanced diet all affect athletic performance. But, there’s one common factor that’s often forgotten – sleep. When you consider the strain that an athlete’s body undergoes during a competition, it should come as no surprise that adequate rest is necessary for peak performance. The Sports Techie community blog encourages everyone to reflect on your sleep habits, especially if you are an amateur, elite or professional athlete. Optimizing sleep is the name of game.


Improve Athletic Performance with Better (and More) Sleep

Sleep Enhances Athletic Performance

A study published in Sleep investigated the effects of extended sleep time on col...

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