Search results for 'sponsorship'

EA Sports FIFA And Premier League Football Sports Tech Sponsorship

Review of the EA sports and Premier League sponsor arrangement.

Technology company sponsorships in football are lighting up the sports business and fan experience worlds. The Sports Techie community blog reaches fans worldwide and so do sport and tech activations involving soccer. Whether it’s the Premier League in the UK, UEFA Champions League and La Liga, Bundesliga or the MLS here in the United States, technology brands are partnering with football clubs in order to develop and activate digital marketing campaigns that are engaging, fun and rewarding for all ages but especially the millennial and genZ demographics. Let’s review the EA Sports and Premier League sponsorship arrangement.

As the Lead Partner until the 2018/19 season, EA Sports enjoys an expanded partnership involving on...

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FC Barcelona First European Pro Sports Club To Integrate KORE ProSports Sponsorship CRM

FC Barcelona Implements KORE ProSports Sponsorship™ to Take Sponsorship Sales and Activations to the Next Level

FC Barcelona Implements KORE ProSports Sponsorship™ to Take Sponsorship Sales and Activations to the Next Level.

FC Barcelona selected KORE Software as the preferred Customer Relationship Management (CRM) product of choice for the perennial LA Liga and UEFA contenders enabling the sports company to streamline global commercial activities. Data and insight provided by the KORE ProSports Sponsorship™ is designed to better manage sponsors sales and activations from anywhere in the world for the more than 100 professional sports teams currently utilizing their products that now includes integration by the Barca team...

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Sports Techie Q&A With CEO Of OpenSponsorship, Ishveen Anand

What are the values of a sports tech startup accelerator or business incubator compared to boot strapping?

Ishveen Anand is the CEO of OpenSponsorship and she was included in the Forbes 30under30 sports list.

Ishveen Anand is the CEO of OpenSponsorship and she was included in the Forbes 30under30 sports list.

The Sports Techie community blog has a new featured Q&A Series with Ishveen Anand, CEO of OpenSponsorship, the marketplace for sports sponsorship. The focus is the business of sports. In this first program, we ask the question whether one should launch a boot strapped sports tech company, or go the route of a startup accelerator or business incubator...

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The Basketball Tournament And DraftKings Sign Sponsorship Partnership

Participating TBT Team Will Win DraftKings Sponsorship.

Participating TBT Team Will Win DraftKings Sponsorship.

The Basketball Tournament And DraftKings Sign Sponsorship Partnership

The Basketball Tournament (TBT), signed DraftKings as a promotional partner for the 2015 event and upcoming NBA Conference Finals. The lucky person that wins this free TBT contest earns an official team sponsorship from DraftKings, a pioneering online gaming hub that runs daily fantasy sports tournaments via proprietary tech, also receives travel for a team and themselves to whatever region they want...

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Hotbox Sports And New Jersey Devils Sign Sponsorship Deal For New NHL Fantasy Hockey Game

Hotbox Sports And New Jersey Devils Sign Sponsorship Deal For New NHL Fantasy Hockey Game - Sports Techie blog

Hotbox Sports And New Jersey Devils Sign Sponsorship Deal For New NHL Fantasy Hockey Game – Sports Techie blog

Hotbox Sports And New Jersey Devils Sign Sponsorship Deal For New NHL Fantasy Hockey Game

New Jersey leads the U.S. state by state fight towards legalizing gambling while sports leagues are using sports technology products like apps to enhance the fan experience, which is why the new Hotbox Sports Ventures and New Jersey Devils sponsorship deal announced today is a significant partnership potentially in both spaces for fans who want to play legal hockey fantasy sports games over the Internet and eventually earn money by winning. NFL fantasy football is played once a week and might be an $11 billion business and the NHL certainly wants a piece of the pie as do innovative teams like...

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The Masters Social Media Players, Sponsorship Campaigns And Topics Leaderboard

The Masters Social Media Players, Sponsorship Campaigns And Topics Leaderboard - Sports Techie blog

The Masters Social Media Players, Sponsorship Campaigns And Topics Leaderboard – Sports Techie blog

The 2014 PGA Tour Majors began this past weekend with 80-year old epic golf event,  The Masters. The fan experience at Augusta National has been evolving to keep up with the pace of our mobile society while retaining decade old traditions like the main scoreboard. Social media channels are the foremost way for a fan to engage with athletes, sponsors, and tournament events. Sprinklr’s Listening Insights calculated the most popular in the social world among golf players, sponsorship campaigns, and topics. The Masters Big Data analysis was shared by Sprinklr with the Sports Techie community blog for our reader’s pleasure.

The Masters social mentions count

The Masters social mentions count

@The_Masters
As of Monday AM, Th...

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Sacramento Kings Social Media Night At Golden 1 Center Powered By Panasonic USA

Sacramento Kings Social Media Night At Golden 1 Center Powered By Panasonic USA

From Social Media night content, to Kiss Cam, to the Noise Meter, to promotions about upcoming games and shows, this giant video display was both easy on the eyes and so lifelike, viewers tend to watch the video board more than the live action.

Being at Golden 1 Center during the Sacramento Kings social media night as an industry expert on behalf of Panasonic was an ultimate fan experience I will never forget, thank you. Downtown Commons (DOCO) features the NBA’s most technologically advanced and sustainable venue. The Panasonic Solutions Group and I were given a private tour of the arena by team executives. I then conducted interview sessions with team management and a Panasonic executive...

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The Future of Sports with Essential Gadget Tech

The Future of Sports with Essential Gadget Tech

Sports and technology are a wonderful fit; add in gadgets and you have an exploding industry for the masses, young and old alike.

Sports and technology are a wonderful fit; add in gadgets and you have an exploding industry for the masses, young and old alike. I was at International CES 2018 last week, the world’s best electronic show in Las Vegas on behalf of Panasonic USA that provided me a look at what sport gadgets are coming to market.  The Sports Techie community blog believes in our company mission to even the sports tech playing field for all...

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CES: Panasonic Immersive Entertainment AR Projection And Mixed Reality Technology

CES: Panasonic Immersive Entertainment AR Projection And Mixed Reality Technology

CES 2018: Panasonic Immersive Entertainment AR Projection And Mixed Reality Technology – Sports Techie blog.

The International Consumer Electronics Show (CES) 2018 was the perfect tech event for Panasonic to celebrate their 100-year company anniversary together with consumers and vendors of electronics. This was my first CES so naturally I was excited to be in attendance on behalf of Panasonic USA and THE Sports Techie community blog. My experience was made even more memorable because of the two-hour power blackout at Central Hall. I attended the world’s best electronics trade show as a social media influencer and industry expert...

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Coors Light and University of Texas football Fanband digital pledge to “Drink Responsibly”.

The Fanband interactive wearable adds smart device value to merchandise for teams, sponsors and marketing campaigns using an NFC chip that also functions as the backbone of Apple Pay financial transactions.  A simple tap to interact (Tap2Interact) with the wristband is taking the fan experience and driving engagement to the next level. Apple has recently opened the technology up and companies like the NBA and the Nike are using it on jerseys and apparel as is Digitize Your Brand (DYB), an interactive merchandise company. The Sports Techie community blog chatted with Rich Stein, CEO of DYB, after they activated the St. Jude Marathon in Memphis...

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