Search results for 'sponsorship'

SponsorshipX Expands To Nashville For NFL Draft Week And France

SponsorshipX is an immersive live conference experience uniting 100-125 of the top marketing and sponsorship professionals in Nashville during the NFL Draft Week of April 23-25, 2019. A variety of global speakers in sports and eSports will share marketing trends and sponsorship initiatives while in Music City. Mark Harrison, Founder and Chairperson, chatted with the Sports Techie community blog about SponsorshipX, it’s Toronto beginnings in 2005, and expanding the event from Canada into the United States and France. He is also President and CEO at The T1 Agency for the past 25-years, they operate proprietary community event properties and develop brand experiences...

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KORE Software Buys SponServe For Ultimate Sponsorship Bundle

KORE SOFTWARE ACQUISITION OF SPONSERVE CREATES UNPARALLELED SPONSORSHIP MANAGEMENT PLATFORM

KORE Software acquired SponServe in a sports technology business move of major significance. Each company’s proprietary assets will be bundled into a full solution capable of SponServe’s sponsorship activation management capabilities together with KORE’s business management portfolio made for sports business intelligence, sponsor tracking and enhancing season ticket sales. They also announced the appointment of Al Guido, San Francisco 49ers President, to the board of directors. The Sports Techie community blog has followed the growth of KORE and I am connected to Al on LinkedIn making this announcement today a sportsbiz story I am happy to report to you...

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EA Sports FIFA And Premier League Football Sports Tech Sponsorship

Review of the EA sports and Premier League sponsor arrangement.

Technology company sponsorships in football are lighting up the sports business and fan experience worlds. The Sports Techie community blog reaches fans worldwide and so do sport and tech activations involving soccer. Whether it’s the Premier League in the UK, UEFA Champions League and La Liga, Bundesliga or the MLS here in the United States, technology brands are partnering with football clubs in order to develop and activate digital marketing campaigns that are engaging, fun and rewarding for all ages but especially the millennial and genZ demographics. Let’s review the EA Sports and Premier League sponsorship arrangement.

As the Lead Partner until the 2018/19 season, EA Sports enjoys an expanded partnership involving on...

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FC Barcelona First European Pro Sports Club To Integrate KORE ProSports Sponsorship CRM

FC Barcelona Implements KORE ProSports Sponsorship™ to Take Sponsorship Sales and Activations to the Next Level

FC Barcelona Implements KORE ProSports Sponsorship™ to Take Sponsorship Sales and Activations to the Next Level.

FC Barcelona selected KORE Software as the preferred Customer Relationship Management (CRM) product of choice for the perennial LA Liga and UEFA contenders enabling the sports company to streamline global commercial activities. Data and insight provided by the KORE ProSports Sponsorship™ is designed to better manage sponsors sales and activations from anywhere in the world for the more than 100 professional sports teams currently utilizing their products that now includes integration by the Barca team...

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Sports Techie Q&A With CEO Of OpenSponsorship, Ishveen Anand

What are the values of a sports tech startup accelerator or business incubator compared to boot strapping?

Ishveen Anand is the CEO of OpenSponsorship and she was included in the Forbes 30under30 sports list.

Ishveen Anand is the CEO of OpenSponsorship and she was included in the Forbes 30under30 sports list.

The Sports Techie community blog has a new featured Q&A Series with Ishveen Anand, CEO of OpenSponsorship, the marketplace for sports sponsorship. The focus is the business of sports. In this first program, we ask the question whether one should launch a boot strapped sports tech company, or go the route of a startup accelerator or business incubator...

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The Basketball Tournament And DraftKings Sign Sponsorship Partnership

Participating TBT Team Will Win DraftKings Sponsorship.

Participating TBT Team Will Win DraftKings Sponsorship.

The Basketball Tournament And DraftKings Sign Sponsorship Partnership

The Basketball Tournament (TBT), signed DraftKings as a promotional partner for the 2015 event and upcoming NBA Conference Finals. The lucky person that wins this free TBT contest earns an official team sponsorship from DraftKings, a pioneering online gaming hub that runs daily fantasy sports tournaments via proprietary tech, also receives travel for a team and themselves to whatever region they want...

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Hotbox Sports And New Jersey Devils Sign Sponsorship Deal For New NHL Fantasy Hockey Game

Hotbox Sports And New Jersey Devils Sign Sponsorship Deal For New NHL Fantasy Hockey Game - Sports Techie blog

Hotbox Sports And New Jersey Devils Sign Sponsorship Deal For New NHL Fantasy Hockey Game – Sports Techie blog

Hotbox Sports And New Jersey Devils Sign Sponsorship Deal For New NHL Fantasy Hockey Game

New Jersey leads the U.S. state by state fight towards legalizing gambling while sports leagues are using sports technology products like apps to enhance the fan experience, which is why the new Hotbox Sports Ventures and New Jersey Devils sponsorship deal announced today is a significant partnership potentially in both spaces for fans who want to play legal hockey fantasy sports games over the Internet and eventually earn money by winning. NFL fantasy football is played once a week and might be an $11 billion business and the NHL certainly wants a piece of the pie as do innovative teams like...

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The Masters Social Media Players, Sponsorship Campaigns And Topics Leaderboard

The Masters Social Media Players, Sponsorship Campaigns And Topics Leaderboard - Sports Techie blog

The Masters Social Media Players, Sponsorship Campaigns And Topics Leaderboard – Sports Techie blog

The 2014 PGA Tour Majors began this past weekend with 80-year old epic golf event,  The Masters. The fan experience at Augusta National has been evolving to keep up with the pace of our mobile society while retaining decade old traditions like the main scoreboard. Social media channels are the foremost way for a fan to engage with athletes, sponsors, and tournament events. Sprinklr’s Listening Insights calculated the most popular in the social world among golf players, sponsorship campaigns, and topics. The Masters Big Data analysis was shared by Sprinklr with the Sports Techie community blog for our reader’s pleasure.

The Masters social mentions count

The Masters social mentions count

@The_Masters
As of Monday AM, Th...

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Two Circles Data Marketing Sports Agency Opens New Los Angeles Office

Sports Agency Two Circles Strengthens North American Operations with LA Office Opening

Two Circles has a new office in Los Angeles and SVP Consulting Sam Yardley chatted with the Sports Techie community blog about the two-time Sports Industry Agency of the Year, their data-driven marketing approach, the move to sunny Southern California with his wife and baby, and the soon to be announced news regarding two upcoming client announcements. The level of data usage by each league, federation and association, as well teams, universities and their business partners, are all at different levels of commitment, development and execution when it comes to marketing technologies...

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ad:s Marketing Data Intelligence For Sports Betting Operators Launched By Sportradar

Sportradar launches ad:s, a Full-Service Data-Driven Marketing Service for Sports Betting Operators

The launch of ad:s by Sportradar is a true sign of the digital times in that sports gambling in the United States and worldwide is growing like crazy thanks to technology making it ripe with opportunities. Marketing data intelligence specifically for sports betting operators is at the core of this new sport business opportunity for ad:s. Research and Market say the gambling market around the world will have revenue in the $525 billion range by 2023. The Sports Techie community blog believes that number is too low because the CAGR of approximately 4% during 2017-2023 is not large enough. Sportradar´s global Sports Media Strategy features ad:s...

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