Search results for 'advert'

To be a Dad, Toyota Big Game Advert Honors NFL Fathers And Every Day Dads

To be a Dad, is a Big Game advertisement created by Toyota that delivers a poignant look into the world of being a caring father.

To be a Dad, is a Big Game advertisement created by Toyota that delivers a poignant look into the world of being a caring father.

To be a Dad, Toyota Big Game Advert Honors NFL Fathers And Every Day Dads

To be a Dad, is a Big Game advertisement created by Toyota that delivers a poignant look into the world of being a caring father. Professional football stars, retired NFL all-pro players and everyday Dads are interviewed about being a Daddy and share what their Dad’s meant to them. NFL stars DeMarcus Ware, Fred Jackson, Kurt Warner and LaVar Arrington, in addition to every day dads are honored as heroes by Toyota in this compelling advert published in time for the enormous Super Bowl 49 digital audience and the Sports Techie community blog readers to learn from and adore...

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Wayin Helps Clients Capture, Curate and Display Social Media Content For Fans, Advertisers And Sponsors

The Wayin goal is to reach more people and audiences everywhere using hashtags, twitter handles and keywords, while improving client’s workflow and data tracking

The Wayin goal is to reach more people and audiences everywhere using hashtags, twitter handles and keywords, while improving client’s workflow and data tracking

How did Scott Johnson you go from golfing with Sun Microsystems founder and buddy Scott McNealy, to founding his own company that is Twitter Certified and worked alongside with the Denver Broncos all Super Bowl XLVIII season long, while Scott serves as Chairman? The Sports Techie community blog was able to speak with Kelsey Cullen, Marketing Manager, Wayin, about how he did this and how their startup helps to capture, curate and display content for the Broncos and other notable clients like the Dallas Mavericks in the NBA, the San Jose Sharks in the NHL, and the respected Chevrolet brand.

Twitter Certified - Full access to data, user generated content conversations

Twitter Certified – Full access to dat...

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The Collision of Sports and Retail

The sports industry in North America is projected to be near $74 billion this year. The very best athletes like Lebron James, Serena Williams, Messi, and all the way back to Michael Jordan have changed the way marketers and advertisers reach target audiences. Many of these superstar athletes have earned billion dollar endorsements deals when looked at over the course of a career because of brands like Nike, Gatorade, Puma and so many more.

Because of this, the New Jersey Institute of Technology just released this detailed data visualization for members in the sports business and marketing community. I am passing the terrific information along to the Sports Techie community blog followers and readers because sports tech like the Fitbit is playing a bigger roll each year.

The graph...

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ad:s Marketing Data Intelligence For Sports Betting Operators Launched By Sportradar

Sportradar launches ad:s, a Full-Service Data-Driven Marketing Service for Sports Betting Operators

The launch of ad:s by Sportradar is a true sign of the digital times in that sports gambling in the United States and worldwide is growing like crazy thanks to technology making it ripe with opportunities. Marketing data intelligence specifically for sports betting operators is at the core of this new sport business opportunity for ad:s. Research and Market say the gambling market around the world will have revenue in the $525 billion range by 2023. The Sports Techie community blog believes that number is too low because the CAGR of approximately 4% during 2017-2023 is not large enough. Sportradar´s global Sports Media Strategy features ad:s...

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WinView Scores Blake Griffin To Promote Commodification And Gamification By Sports Fans

Blake Griffin and In-Game Predictions Platform WinView Games Flip the Script by “Taking Shots” at Fans Predicting Live Sports

Multi-million-dollar campaign features NBA All-Star Blake Griffin in content series playing off the “commodification” of professional athletes and the “gamification” of everyday life.

WinView and NBA All-Star Blake Griffin partnered to promote their sports tech platform that allows fans to predict during live sports events and action. To play the contest, simply make in-game predictions and win cash money prizes. This new sport marketing partnership features a 3-part series of video clips that are funny, informative and help define the now, in terms of how a modern day fan can interact through the app on each play they predict...

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How Sports Teams Can Merchandise Their Logo More Effectively

How Sports Teams Can Merchandise Their Logo More Effectively – Sports Techie blog

Sports teams often are tasked with increasing enthusiasm within their fan base, which often leads them to consider alternative methods of brand marketing. One of the most effective ways of exciting fans is to provide them with branded merchandise. The Sports Techie community blog is curated by me. I used to sell apparel and merchandiser to the old Seattle SuperSonics Team Store while working in the ASI industry for ALS Sportswear as the Director of Sales...

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New Mayo Clinic Comeback Player Of The Year Award College Football

Collegiate Football Players Overcoming Adversity to be Recognized with Mayo Clinic Comeback Player of the Year Award

New award presented by CoSIDA, The Associated Press and the Fiesta Bowl Organization honors players at all levels that have persevered to achieve on the college football field.

College football across the nation produces countless true stories of adversity and the Sports Information Directors of America (CoSIDA) together with The Associated Press (AP) and the PlayStation Fiesta Bowl Organization will now recognize ten such players with the new honor sponsored by the Mayo Clinic...

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How to Take Your Passion for Sports Further with a Drone

How to Take Your Passion for Sports Further with a Drone

Sports and tech make such a good team that they influence each other every moment. While drones develop into new shapes and technologies, their prices also lower for the end customer. Sports enthusiasts – such as you and us – now can use the best drones in so many ways that they even become players in specialized competitions. Drones influence the way we see and even practice our hobby. Some of the best drones can capture matches and championships from unique perspectives. The Sports Techie community blog adheres to responsible drone flying and usage.

There’s more to these gadgets than flying and capturing images. Drones can capture images and videos which can improve a training or even a match...

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Esports Is More Mainstream Than Traditional Sports

Esports v Sports – Is the Future of Sport Online?

The Future of Sports Online by Betway.

Are you an eSports gambler, player, coach, trainer, executive, owner, or simply one of the millions of international fans worldwide because if you are, you are not alone by a long-shot, amigos. Watching video gamers play is as common an activity as going outside and playing the same sports with most all Gen Z and a large number of millennials. Esports is growing as fast as a super storm hurricane. Believe it or not, data indicates by 2020 fans will spend approximately 11 billion hours viewing this new technology enabled sport. Now consider 70 million interested fans are ready to use tech to stream the gaming major finals through online platforms...

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Sacramento Kings Social Media Night At Golden 1 Center Powered By Panasonic USA

Sacramento Kings Social Media Night At Golden 1 Center Powered By Panasonic USA

From Social Media night content, to Kiss Cam, to the Noise Meter, to promotions about upcoming games and shows, this giant video display was both easy on the eyes and so lifelike, viewers tend to watch the video board more than the live action.

Being at Golden 1 Center during the Sacramento Kings social media night as an industry expert on behalf of Panasonic was an ultimate fan experience I will never forget, thank you. Downtown Commons (DOCO) features the NBA’s most technologically advanced and sustainable venue. The Panasonic Solutions Group and I were given a private tour of the arena by team executives. I then conducted interview sessions with team management and a Panasonic executive...

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