Search results for 'advert'

To be a Dad, Toyota Big Game Advert Honors NFL Fathers And Every Day Dads

To be a Dad, is a Big Game advertisement created by Toyota that delivers a poignant look into the world of being a caring father.

To be a Dad, is a Big Game advertisement created by Toyota that delivers a poignant look into the world of being a caring father.

To be a Dad, Toyota Big Game Advert Honors NFL Fathers And Every Day Dads

To be a Dad, is a Big Game advertisement created by Toyota that delivers a poignant look into the world of being a caring father. Professional football stars, retired NFL all-pro players and everyday Dads are interviewed about being a Daddy and share what their Dad’s meant to them. NFL stars DeMarcus Ware, Fred Jackson, Kurt Warner and LaVar Arrington, in addition to every day dads are honored as heroes by Toyota in this compelling advert published in time for the enormous Super Bowl 49 digital audience and the Sports Techie community blog readers to learn from and adore...

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Wayin Helps Clients Capture, Curate and Display Social Media Content For Fans, Advertisers And Sponsors

The Wayin goal is to reach more people and audiences everywhere using hashtags, twitter handles and keywords, while improving client’s workflow and data tracking

The Wayin goal is to reach more people and audiences everywhere using hashtags, twitter handles and keywords, while improving client’s workflow and data tracking

How did Scott Johnson you go from golfing with Sun Microsystems founder and buddy Scott McNealy, to founding his own company that is Twitter Certified and worked alongside with the Denver Broncos all Super Bowl XLVIII season long, while Scott serves as Chairman? The Sports Techie community blog was able to speak with Kelsey Cullen, Marketing Manager, Wayin, about how he did this and how their startup helps to capture, curate and display content for the Broncos and other notable clients like the Dallas Mavericks in the NBA, the San Jose Sharks in the NHL, and the respected Chevrolet brand.

Twitter Certified - Full access to data, user generated content conversations

Twitter Certified – Full access to dat...

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DONGTU Gif Platform in China Partners with NHL and Paris Saint-Germain Football Club

The NHL and Paris Saint-Germain Football Club partnered with DONGTU in China to deliver GIF’s behind the Chinese firewall and reach their massive sports and Internet friendly fan base. What is a GIF? Think of it as an animated image that is shared on social media channels as messages and comments for communication purposes. Dongtu deliver’s GIF’s through the country’s largest micro-content network resulting in 2.5 billion views daily. The startup features native integration with WeChat and strategic partnerships with the likes of Alibaba, Tencent and Baidu. More than 75 million views per month, 700 million daily searches and over 3,000 integrated apps make their network a potential mega-web-biz...

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Sports Betting Data During NBA Finals Drives Content and Fan Engagement

Today, you don’t have to make a trip to Las Vegas to place a NBA Finals sports bet or risk a relationship by making wagers with your friends.

Did anyone bet on the Golden State Warriors to be in five straight NBA Finals? Probably not since Las Vegas casinos would have certainly leaked this amazing sports wagering news by now after shorthanded DubNation swept the Portland Trail Blazers in 3 straight second half comeback games for the ages culminated by triple-double performances by Steph Curry and Draymond Green in game 4, a first in NBA Playoffs history by two players on the same team...

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SPURS VAR-Y GRATEFUL OF TECHNOLOGY

Turkish official Cuneyt Cakir and VAR decide Champions League Quarter final match

It’s long been stated that referees in soccer need technology to help them get decisions right; it’s a topic that always rears it’s head after a high profile error – Frank Lampard’s strike against Germany in the last 16 tie of the 2010 World Cup is one that stands out as a goal that never was. Goal-line technology (GLT) was adopted and what a glowing success it has been. Unfortunately, it’s not only goal line decisions that cause debate and the hunger for more technology to follow gathered momentum and gradually different soccer authorities have gone live with Video Assistant Referees (VAR for short). The Sports Techie community blog is a strong supporter of VAR sports tech...

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The Players Circle Social Networking App Is Looking For Investors As Kids Get It


The Players Circle (TPC) social networking app

The Players Circle (TPC) is the social networking app taking Southern California, New York and the rest of the amateur basketball community by digital storm because of their ability to allow players to promote themselves using highlights and stats to generate fan engagement. Think of it as the largest social media for athletes, where the game does the talking. Its like Instagram in that users can post photos and videos complete while graphics and emoji’s for self-promotion, while also acting like a LinkedIn resume, all rolled-into-one. Kids get it.

Because collegiate recruiting rules and regulations recently went from 7 down to 2 visits, there is a new reliance by coaches to use technology to connect with potential student-athletes...

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The Collision of Sports and Retail

The sports industry in North America is projected to be near $74 billion this year. The very best athletes like Lebron James, Serena Williams, Messi, and all the way back to Michael Jordan have changed the way marketers and advertisers reach target audiences. Many of these superstar athletes have earned billion dollar endorsements deals when looked at over the course of a career because of brands like Nike, Gatorade, Puma and so many more.

Because of this, the New Jersey Institute of Technology just released this detailed data visualization for members in the sports business and marketing community. I am passing the terrific information along to the Sports Techie community blog followers and readers because sports tech like the Fitbit is playing a bigger roll each year.

The graph...

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ad:s Marketing Data Intelligence For Sports Betting Operators Launched By Sportradar

Sportradar launches ad:s, a Full-Service Data-Driven Marketing Service for Sports Betting Operators

The launch of ad:s by Sportradar is a true sign of the digital times in that sports gambling in the United States and worldwide is growing like crazy thanks to technology making it ripe with opportunities. Marketing data intelligence specifically for sports betting operators is at the core of this new sport business opportunity for ad:s. Research and Market say the gambling market around the world will have revenue in the $525 billion range by 2023. The Sports Techie community blog believes that number is too low because the CAGR of approximately 4% during 2017-2023 is not large enough. Sportradar´s global Sports Media Strategy features ad:s...

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WinView Scores Blake Griffin To Promote Commodification And Gamification By Sports Fans

Blake Griffin and In-Game Predictions Platform WinView Games Flip the Script by “Taking Shots” at Fans Predicting Live Sports

Multi-million-dollar campaign features NBA All-Star Blake Griffin in content series playing off the “commodification” of professional athletes and the “gamification” of everyday life.

WinView and NBA All-Star Blake Griffin partnered to promote their sports tech platform that allows fans to predict during live sports events and action. To play the contest, simply make in-game predictions and win cash money prizes. This new sport marketing partnership features a 3-part series of video clips that are funny, informative and help define the now, in terms of how a modern day fan can interact through the app on each play they predict...

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How Sports Teams Can Merchandise Their Logo More Effectively

How Sports Teams Can Merchandise Their Logo More Effectively – Sports Techie blog

Sports teams often are tasked with increasing enthusiasm within their fan base, which often leads them to consider alternative methods of brand marketing. One of the most effective ways of exciting fans is to provide them with branded merchandise. The Sports Techie community blog is curated by me. I used to sell apparel and merchandiser to the old Seattle SuperSonics Team Store while working in the ASI industry for ALS Sportswear as the Director of Sales...

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