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How Action Sports Can Help Your Brand - Sports Techie blog

How Action Sports Can Help Your Brand – Sports Techie blog

How Action Sports Can Help Your Brand

Despite the fact that Red Bull only sells one drink product, it has become the third most influential social brand in the world, states the University of Montana’s School of Business Administration. How? By stroking the interest of consumers’ lifestyles and by providing meaningful stories instead of power-chucking its brand name. For example, Red Bull has had profound success in using action sports stars to market their product. Go Pro has used similar tactics with their marketing campaigns and contests. So, how did these two brands achieve success?

Brand Awareness

Even if you’re not interested in snowmobiling or snowboarding, you will appreciate the excitement of winter extreme sport athlete L...

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Matchroom Live Sports Platform Streaming Available Free Via StreamAMG OTT

Matchroom Live multi-sport OTT platform launches

Matchroom Live powered by StreamAMG is now available for streaming of live and on-demand sports during a time when many sport fans are home because of coronavirus. By downloading the OTT sports tech platform, 12 sports become instantly free to stream for fans of boxing, darts and fishing, as well as championship snooker played on a larger pool table than billiards, and more. The Sports Techie community blog has been a long-standing supporter of StreamAMG and watched them evolve their streaming and video technology into a future-proof platform...

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Virtual NFL Draft 2020 Mostly Good And Some Bad Sports Tech

You could get away with calling this the Microsoft and Disney NFL Draft rather than saying NFL Draft presented by Wilson Football, the actual presenting sponsor.

The 2020 virtual NFL draft starts tomorrow online bringing with it, good and bad sports tech. The best of the good is the fact that this is streaming live sports content. Is the draft considered an actual live sport? That is debatable but since coronavirus has shut down most non-essential businesses at least until this Friday here in Georgia and other states, the National Football League decided to hold their draft over the web weeks ago using Microsoft Teams collaboration as the key technology component...

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The Surprising Ways Art Can Enhance Sports Psychology

Both art and technology can be helpful tools in sports psychology

The demand for sports psychologists is on the rise as athletes and teams are increasingly aware of the effects of poor mental health on performance and how overcoming a sports injury can be a mental struggle, as well as a physical one. Both art and technology can be helpful tools in sports psychology, particularly when merged together, helping athletes to reach their full potential. As we stay at home #alonetogether because of COVID-19, the Sports Techie community blog encourages our followers and readers to set a goal of doing tech aided fitness, rest and rehab activities like sport, exercise, sleep and artwork, that all help to create a sound mind when facing injuries.

Creating Art to Recover from Illness and...

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NFL and Microsoft Teams Sports Tech Hype

Referee Bill Vinovich (52) reviews a play with the Microsoft Surface replay screen during an NFL football game between the Dallas Cowboys and Buffalo Bills in Arlington, Texas, Thursday, Nov. 28, 2019. The Bills beat the Cowboys 26-15. (Cooper Neill via AP)

Microsoft and the NFL partnered in 2013 with a mission to have technology assist the sport and those involved including coaches, players, officials and fans, with the goal to improve the game of football for all. Last week they renewed their partnership via a multi-year extension. What most people are unaware of is the fact that during the 1997/98 NFL season, I was the Director of Sales for Sports 2000 providing sales, marketing and business development for our proprietary software product called the Gridiron 2000...

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Kobe Bryant Impacted Sports Tech Like A Champion Sports Techie

Dear Basketball, created and narrated by Kobe Bryant

Kobe Bryant is forever remembered in infamy now as an international basketball legend but you may not realize he was into sports tech from his youth until passing away at the age of 41 in a helicopter crash last Sunday in the Southern California San Fernando Valley. The tragic accident claimed the lives of nine souls including his daughter Gianna, as well as a fellow Whittier College Poet, Sarah (George) Chester, and her daughter Payton, also 13 years old as was Kobe and his wife Vanessa’s second eldest child...

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Ultimate Rivals Sports Game Franchise By Bit Fry Gaming Studios Available On Apple Arcade

All-Star Athletes From NHL, NBA, NFL, MLB, WNBA and US Women’s National Soccer Team Take to the Ice in “Ultimate Rivals: The Rink

Bit Fry is not a software code, fishing recipe or the nickname of the techie kid next door rather it is new, officially licensed sports gaming franchise featuring top players across all the major sport leagues. This is a first video game of its kind created by Bit Fry Game Studios located in New Hampshire. These smart game developers signed significant licensing agreements with nice professional sports organizations...

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Sports Betting Added To Fantasy Sports At FSGA Best Of Industry Awards In Vegas

FSGA HONORS THE BEST IN FANTASY SPORTS AND SPORTS BETTING

Sports betting as a category was added to fantasy sports for the Fantasy Sports & Gaming Association (FSGA) Industry Awards held in Las Vegas during the 2020 Winter Conference on January 14 and 15. Adding the fast-growing sport bet categories made it 29 total awards voted on by FSGA members, a distinguished media panel and a fan vote across wagering games, web sites-apps and platforms, social media and podcasts, in addition to individual awards. The Top Innovation and Rookie of the Year, joined the Small Business of the Year, as well as the Fantasy Business of the Year and Sports Betting Business of the Year to round out the 29 winners. The complete list of award recipients is listed below...

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Atlanta Hawks And Intel Sports Share True View 360-Degree Tech Experience At State Farm Arena

Atlanta Hawks and State Farm Arena Partner with Intel Sports to enhance viewing experience

The Atlanta Hawks and Intel Sports invited me to witness the unveiling of Intel’s ‘True View’ platform at State Farm Arena last Friday. Fans can see it in action tomorrow night, Nov 20, when they host the Milwaukee Bucks during the Peachtree Night home game. NBA owners do not like when a venue is not full, it’s not a good look for the league so here comes sports technology to the rescue as executives, management and staff experiment with implementing different solutions, systems and products to enhance the live sport experience should your team not be in the top tier of attendance. The professional basketball fan experience is sports tech loaded with engagement, interactivity and flat ou...

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MyBookie Sports Betting Site And Live Mobile Sport Bets

MyBookie Sportsbook & Casino 2019 is America’s most Trusted Sportsbook & Online Betting for players around the world

Sports betting is rapidly expanding across the United States at the pace of a burning vape pen as the big four professional sports leagues try to control the exploding online gaming industry through proprietary data and licensed distribution deals with legal sports books conducted via Sportradar while companies such as MyBookie run their legal offshore operation to the delight of gamblers worldwide without consent from the leagues. Just today, the NBA announced a new sports betting partnership with William Hill. The gambling world was also informed today that Flutter Entertainment, previously known as Paddy Power Betfair, joined forces with Sky Bet in a $10 billion dea...

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