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How Action Sports Can Help Your Brand - Sports Techie blog

How Action Sports Can Help Your Brand – Sports Techie blog

How Action Sports Can Help Your Brand

Despite the fact that Red Bull only sells one drink product, it has become the third most influential social brand in the world, states the University of Montana’s School of Business Administration. How? By stroking the interest of consumers’ lifestyles and by providing meaningful stories instead of power-chucking its brand name. For example, Red Bull has had profound success in using action sports stars to market their product. Go Pro has used similar tactics with their marketing campaigns and contests. So, how did these two brands achieve success?

Brand Awareness

Even if you’re not interested in snowmobiling or snowboarding, you will appreciate the excitement of winter extreme sport athlete L...

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MyBookie Sports Betting Site And Live Mobile Sport Bets

MyBookie Sportsbook & Casino 2019 is America’s most Trusted Sportsbook & Online Betting for players around the world

Sports betting is rapidly expanding across the United States at the pace of a burning vape pen as the big four professional sports leagues try to control the exploding online gaming industry through proprietary data and licensed distribution deals with legal sports books conducted via Sportradar while companies such as MyBookie run their legal offshore operation to the delight of gamblers worldwide without consent from the leagues. Just today, the NBA announced a new sports betting partnership with William Hill. The gambling world was also informed today that Flutter Entertainment, previously known as Paddy Power Betfair, joined forces with Sky Bet in a $10 billion dea...

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NLL Names Hires Jessica Berman As First Woman Deputy Commissioner in Men’s Pro Sports Leagues

National Lacrosse League (NLL) named Jessica Berman new Deputy Commissioner and EVP of Business Affairs

The National Lacrosse League (NLL) named Jessica Berman their new Deputy Commissioner and EVP of Business Affairs making her the first women to hold the title of Commish in a men’s professional sports league. The Sports Techie community blog chatted with Berman today about being a pioneer for females in both sport and business along with her extensive 13-year experience in the front office of the NHL culminating as the Vice President, Community Development, Culture and Growth, and how these work experiences will help her succeed for the NLL. In the short amount of time we spoke and as someone that’s been around lacrosse since 1983 as a a gigh school, college and adult player, ...

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Online Sports Betting In The United Kingdom

Premier League Bets
Current Odds for the Premier League at Bet365.

Sports betting has been legal in the United Kingdom since the early 1960s, but online sports betting has only transcended in more recent times. Both land-based book makers and online book makers coalesced to form a multi-billion dollar industry in the UK. As per the UK Gambling Commission, the total gross gambling yield for Great Britain was estimated at a whopping £14.5 billion for October 2017 – September 2018 and 38.8% of this revenue was from online casinos, online bookmakers and online bingo services. The Sports Techie community blog demands that you never spend money on a sport bet that you cannot afford to lose. Technology has fast-tracked legit sports gambling resources to the mainstream.

Tech Aided Bets

Furthermore, the m...

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FORM Swim Goggles Smart Display Are Sports Tech Innovation At Its Best

FORM Swim Goggles with Augmented-Reality Display Available Today for $199

FORM Swim Goggles with smart display and the FORM Swim App just launched so if you swim or want to get into swimming you best check them out because they are sports tech innovation at its best. For $199 you get an augmented reality display on the inside of these goggles created to show a swimmer the metrics they want and not have to look over at the pace clock across the pool or struggle to hear coaches yell out times. Sports technology company FORM makes their goggles in Vancouver, BC.  The real-time delivery of key swim stats in a see-through, AR wearable is sure to change the way you train, rehab or just enjoy swimming workouts...

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VICI Sports Startup Uses IoT and AI To Deliver PSG SuperFan and Brand Ambassadors Activations

VICI Sports partnered with Paris Saint-Germain and other top European football clubs to activate superfans via their globally connected TV network and personalized SportsCenter complete with IoT and AI components. The Boston based startup is led by Adam Jones, co-founder and CEO, who chatted with THE Sports Techie community blog about business development, their technologies, participating in the TechStars 2019 accelerator, and raising additional investment capital as the sports tech company pursues partnering with leading soccer teams throughout Europe and beyond. European teams have made it a priority to visit America as Liverpool FC is doing this weekend to begin their preseason tour at Fenway Park. Beginning next week, PSG is going to China in a first for the champion French club...

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Favored USWNT and France To Set Digital, Social and Ticketing FIFA WWC Records While Fox Sports Simulcasts on Mega-Zilla

Fox Sports Set Digital and Social High Marks For FIFA WWC in France during USA match

The USWNT and France face each other today in a FIFA Women’s World Cup 2019 quarterfinal match that is sure to break the digital, social and maybe even ticketing records for the tournament. Tournament broadcaster Fox Sports is streaming and will also simulcast the highly anticipated showdown to Times Square on the Mega-Zilla 4K screen for the ultimate soccer fan experience. Call in sick to work because this game at Parc des Princes stadium in Paris will surely break the existing record of 618,000 streamers set by the Team USA round-of-16 win over Spain on June 24. Fox Sports social media records were also achieved for the best day of the tourney on Twitter and YouTube...

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Catapult Sports Wearable Tech Pioneers Live Women Rugby League Stats on Channel Nine

CATAPULT SPORTS, NRL AND CHANNEL NINE COLLABORATE TO BROADCAST LIVE PLAYER STATS, A FIRST FOR WOMEN

Catapult Sports wearable sports tech, the NRL in Australia and Channel Nine entered into historical broadcasting territory with their live data-driven broadcast of the Holden Women’s State of Origin last Friday.  You won’t see this kind of performance technology during the FIFA Women’s World Cup going on in France right now on Fox Sports or Telemundo broadcasts here in America. Rugby League began play back in 1908. Fast forward to 2019 and the ladies event received the same GPS player statistics as the Holden Men’s State of Origin which began broadcasting the same sports technology data three years ago to delighted fans Downunder...

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Why You Need Sleep After Playing Sports or Working Out

Sleep Aids Recovery After Playing Sports

Whether you’re looking to increase your bench press max or up your free throw percentage, you need sleep just like Steph Curry does. It isn’t a luxury. It’s a crucial part of your body’s process of building, strengthening, and healing itself. And, science has shown that sleep is crucial for muscle recovery and improved athletic performance. The Sports Techie community blog wants to help you sleep better, feel more rested and perform at peak levels.

Muscle Recovery Requires Sleep

Strenuous exercise causes tiny micro-tears in the muscle tissue. Any good training regimen includes rest periods that are fundamental to working with your body’s natural recovery system...

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The Best Mobile Apps for The Sports Junkie

The Best Mobile Apps for The Sports Junkie

Nowadays there is a mobile application for just about anything, but it’s the applications that change our lives which really stand out. Being a sports fanatic means staying up to date with the latest scores, keeping up with transfers and recruitments and every so often, placing a cash wager for the fun of it. The Sports Techie community blog encourages our followers and readers to use sports tech apps as a compliment for any sport activity and please, never wager money you cannot afford to lose. In 2019 we can do all of the above from our mobile devices and just to make your life a little easier, we have devised a list of the best mobile applications for us sporting fans in the modern day and age of 2019. Check them out below.

Online Sp...

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