Sports Techie

Month: April 2014

  • The Masters Social Media Players, Sponsorship Campaigns And Topics Leaderboard

    The 2014 PGA Tour Majors began this past weekend with 80-year old epic golf event,  The Masters. The fan experience at Augusta National has been evolving to keep up with the pace of our mobile society while retaining decade old traditions like the main scoreboard. Social media channels are the foremost way for a fan…

  • Adrian Peterson Uses Hyperice On Knee During NFL MVP Season With Vikings

    Adrian Peterson and Hyperice held a press conference last week with some of the top sports journalists and media brands who are excited about anything to do with AP. He chatted with about 20 reporters and me during a conference call about the Hyperice injury prevention and recovery technology and his now legendary rehab. The…

  • The Masters Social Media Leaderboard

    Back in October, I wrote an article for the Sports Techie community blog featuring Dachis Group’s data on the World Series. Dachis Group was recently acquired by Sprinklr to strengthen their standing as a New York-based social media analytics firm trying to master the CRM suite space. Brian Kotlyar, avp demand generation, reached out to…

  • Swing Shirt Golf Training Aid Coaches Your Swing Like The Masters

    Fred Collins, PGA Master Professional, is the inventor of Swing Shirt™ and owner of Swing Shirt Productions. He reached out to the Sports Techie community blog via LinkedIn from Houston, Texas to promote his new product that automatically teaches connection in the golf swing. He wanted me to sample the new Swing Shirt™ because it…

  • Brazuca FIFA 2014 World Cup Soccer Ball By Adidas High-Tech Performance

    The Sports Techie community blog is excited to be a new affiliate for adidas throughout the FIFA 2014 World Cup, read more about it below. Our first blog is about the adidas Brazuca World Cup Soccer Ball and how tech R&D helps bring the game to a new level. From dimly lit streets and dirt fields…

  • Dale Jr. and Jimmie Johnson’s Classic Chevy Truck Creations Revealed

    Dale Earnhardt Jr. and Jimmie Johnson have revealed the classic Chevy trucks that they custom built in partnership with Valvoline and Hendrick Motorsports. This project was unique and had not been done with drivers until now. They took two stock pickup trucks and updated them with the best truck and part options available. Fans voted…

  • Deltatre and Microsoft Pioneering Digital Full Multiscreen For All Broadcasters At NAB

    The long-standing sports technology relationship between deltatre and Microsoft continues to morph into a robust digital full multiscreen offering for all broadcasters worldwide. Today until Thursday, deltatre is presenting at the Microsoft booth (SL5110) at NAB (April, 7-10) in Las Vegas and welcomes all major broadcasters and the Sports Techie community blog readers to come…

  • The ACC Digital Network Now On New Amazon Fire TV And Kindle Fire Tablet

    The ACC Digital Network became the first and only collegiate-centric service on the new Amazon Fire TV and Amazon’s Kindle Fire tablets. This historical sports technology announcement was made in Charlotte, North Carolina, and shared with the Sports Techie community blog by Natalie Jenkins, ACC Digital Network, Director of Marketing. With this pioneering sports tech…

  • Microsoft And Deltatre Co-exhibit At NAB 2014

    The 2014 NAB news coming out of Turin, Italy that Microsoft and deltatre are co-exhibiting to showcase live demos from the sports technology centric 2014 Winter Games and share a glimpse at future major sporting events, including the FIFA World Cup in Brazil, is fantastic. The Sports Techie community blog salutes the ingenuity by deltatre…