UEFA tagged posts

EA Sports FIFA And Premier League Football Sports Tech Sponsorship

Review of the EA sports and Premier League sponsor arrangement.

Technology company sponsorships in football are lighting up the sports business and fan experience worlds. The Sports Techie community blog reaches fans worldwide and so do sport and tech activations involving soccer. Whether it’s the Premier League in the UK, UEFA Champions League and La Liga, Bundesliga or the MLS here in the United States, technology brands are partnering with football clubs in order to develop and activate digital marketing campaigns that are engaging, fun and rewarding for all ages but especially the millennial and genZ demographics. Let’s review the EA Sports and Premier League sponsorship arrangement.

As the Lead Partner until the 20...

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The Rise Of Soccer By Women And Girls

The Women’s Football BOOM!

The Women’s Football BOOM!

Football around the globe has never been more popular and much on the rise in soccer participation numbers can be attributed to women. The amount of female players registering to play football here in the United States coincides with the US Soccer National Team and their success as World Cup and Olympic tournament champions. Clubline Football put together an infographic that breaks down the some of the reasons behind this phenomenal growth worldwide for the Sports Techie community blog readers and followers. The downside to the booming increase in popularity for ladies is the lingering story about inequality in pay compared to men...

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A Brief History of Technology in Sports

Since its appearance, technology has strived to intermingle with almost every area of human life. And even when you thought that was impossible, it did the same with sports. Sports fans were a bit frustrated at first, thinking that tech specialists would interrupt or even slow the game down. The Sports Techie community blog has championed sports tech for the past six years but really going on more than twenty years when you count my career.

The troublesome goals and seemingly equal race times, however, were much more irritating. Hence, sports technology became widely accepted soon after its first appearance. For betting enthusiasts, in particular, it managed to provide indisputable results, without giving them the opportunity to blame it on the betting services, such as NJ Casinos and many...

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FC Barcelona First European Pro Sports Club To Integrate KORE ProSports Sponsorship CRM

FC Barcelona Implements KORE ProSports Sponsorship™ to Take Sponsorship Sales and Activations to the Next Level

FC Barcelona Implements KORE ProSports Sponsorship™ to Take Sponsorship Sales and Activations to the Next Level.

FC Barcelona selected KORE Software as the preferred Customer Relationship Management (CRM) product of choice for the perennial LA Liga and UEFA contenders enabling the sports company to streamline global commercial activities. Data and insight provided by the KORE ProSports Sponsorship™ is designed to better manage sponsors sales and activations from anywhere in the world for the more than 100 professional sports teams currently utilizing their products that now includes integration by the Barca team...

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beIN SPORTS LAUNCHES NEW APPS FOR ON-THE-GO SPORTS FANS IN CANADA.

beIN SPORTS Apps Now Available For Fans In Canada - Sports Techie blog.

beIN SPORTS Apps Now Available For Fans In Canada – Sports Techie blog.

New beIN SPORTS apps just launched across Canada bringing the global sport network’s content directly to Canadian fans. The beIN SPORTS and beIN SPORTS CONNECT mobile apps are free to download in English and Spanish for iOS and Android devices. Fans can access premium beIN content, exclusive videos, real-time scores, highlights, stats, and news, wherever they are, whenever is convenient, thanks to their innovative mobile technology. The exclusive content and live streaming service via the network is delivered in real-time throughout the country...

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Bundesliga Football Data Powered By New Sportec Sports Tech Company

DFL brings official match data in-house in a joint venture between Sportcast and Deltatre

DFL Brings Official Match Data In-House in a Joint Venture Between Sportcast and Deltatre.

DFL Brings Official Match Data In-House in a Joint Venture Between Sportcast and Deltatre.

Budesliga official football match data will be produced by Sportec Solutions, a new sports tech venture between DHL subsidiary Sportcast and deltatre. This sport and technology business arrangement covers Bundesliga and Bundesliga 2 matches. All soccer game stats, storage and distribution are central to this broadcast services deal. The Sports Techie community blog German readers and followers can look forward to innovative sport technologies co-developed because of this joint-venture...

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Watch Live Premier League Football Action On BT Sport App Powered By Deltatre

The BT Sport app and deltatre give fans extra this Premier League season.

Proprietary digital solutions by deltatre produce an enhanced EPL fan experience for streaming live games, highlights and breaking news on iOS and Android as well as on demand.

Proprietary digital solutions by deltatre produce an enhanced EPL fan experience for streaming live games, highlights and breaking news on iOS and Android as well as on demand.

BT Sport App powered by deltatre, part of Bruin Sports Capital group, is showcasing 42 Premier League 2016 and 2017 matches exclusively to subscribers. Proprietary digital software solutions by deltatre produce an enhanced EPL fan experience for streaming  live games, highlights and breaking news on iOS and Android as well as on demand...

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Minute Media Football Fan Content Contribution Platform Powers HT Media Group India

Minute Media Football Fan Content Contribution Platform Powers HT Media Group India

Minute Media, HT Media Partner to Deliver Fan-Created Football Content

Minute Media, HT Media Partner to Deliver Fan-Created Football Content

HT Media in India will partner with Minute Media to deliver fan-created curated football content. The Sports Techie community blog chatted via Skype to Duncan McMonagle, SVP Strategy and Partnerships, Minute Media, at their London office about this enormous sports technology opportunity for the Israeli based company to engage with one of the largest digital markets in the world and the number two sized Facebook global country list of users by country. I also queried as to future company plans after raising $45 million in funding such as eSports...

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Everton Fans Loyalty Rewarded With Unique Premier League Website Program

Everton Fans Loyalty Rewarded With Unique Premier League Website Program

Everton’s latest innovation set to boost digital engagement.

Everton’s latest innovation set to boost digital engagement.

The Everton football club faces tough competition on the pitch, around the UK and across the world for fan loyalty which is why the launch of a new and free integrated website complete with an innovative reward program is sure to score with fans both domestically and internationally. The Sports Techie community blog discussed the news about Loyalty Rewarded technology and their partnership with Everton FC and another EPL team earlier this year. This digital sports technology platform aims to increase quantifiable engagement amongst fans, the EPL club, and their global, regional and local partners...

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Current State Of The Thriving Fantasy Sports Industry

Incidence of Fantasy Sports Participation.

Incidence of Fantasy Sports Participation.

Fantasy sports growth in North America during 2016 increased to around 57.4 million mostly young male players according to new research by Ipsos Public Affairs in Canada on behalf of the Fantasy Sports Trade Association (FSTA) located in New York. Since the study covering both traditional and daily fantasy began in 2013, the boom in fantasy participation peaked in 2015 and then grew this year by an almost 1% increase making the new tally the highest in the history of the limited study. The Sports Techie community blog welcomed the opportunity to peruse the information shared yesterday with the 2016 FSTA Summer Conference in New York City...

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