release tagged posts

EA Sports FIFA And Premier League Football Sports Tech Sponsorship

Review of the EA sports and Premier League sponsor arrangement.

Technology company sponsorships in football are lighting up the sports business and fan experience worlds. The Sports Techie community blog reaches fans worldwide and so do sport and tech activations involving soccer. Whether it’s the Premier League in the UK, UEFA Champions League and La Liga, Bundesliga or the MLS here in the United States, technology brands are partnering with football clubs in order to develop and activate digital marketing campaigns that are engaging, fun and rewarding for all ages but especially the millennial and genZ demographics. Let’s review the EA Sports and Premier League sponsorship arrangement.

As the Lead Partner until the 20...

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NASCAR Heat Evolution Launches On PS4 and Xbox One With Competitive MultiPlayer Online

NASCAR Heat Evolution, the first officially licensed, all-encompassing NASCAR video game for the current generation of consoles, is available today on the PlayStation®4 computer entertainment system and Xbox One.

Heat Evolution Is First Officially Licensed NASCAR Video Game On PlayStation®4 and Xbox One.

Heat Evolution Is First Officially Licensed NASCAR Video Game On PlayStation®4 and Xbox One.

NASCAR Heat Evolution was built to serve and is now for sale across North America in time for the Chase for the Cup Playoff. Experienced gamers, new fans of the sport and kids interested in stock car auto racing as a profession will be amazed at the realism, fun and ability to play competitive multiplayer online using a gaming console, an industry first. Break out your PlayStation®4 computer entertainment system or Xbox ...

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Bionic Runner By Run4 Saves Knees, Tendons And Joints While Mimicking Runners Gait

Bionic Runner is the world’s only high intensity, non-impact, running-specific trainer.

Bionic Runner is the world’s only high intensity, non-impact, running-specific trainer.

What is the Bionic Runner? It is a non-impact cross-trainer most have never heard of but those that train with it are setting Masters aged world records when many older athletes either taper down their run mileage or stop running all together. The Sports Techie community blog chatted from Atlanta to Brisbane, Queensland, Australia, via Skype with Steve Cranitch, founder of Run4, the sports tech company that invented the game-changing outdoor bike. The Bionic Runner is different than an elliptical trainer because it closely mimics the natural gait and timing of running...

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Halo Neuroscience Rio Olympics Partnerships

Olympians Train With Halo Sport To Prepare For Rio 2016

Olympians Train With Halo Sport To Prepare For Rio 2016

Halo Sport neuropriming headset by Halo Neuroscience now has summer Olympic athletes from a variety of countries training with the novel sports tech product joining NFL, NBA, MLB teams along with the US Ski Team and elite training facilities across the nation looking for a competitive edge other competitors, teams and NGB’s are not using yet to improve performance...

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Halo Sport Is The First Neurotechnology Of Its Kind Designed For Athletes

Announcing Halo Sport: Neurotechnology for Athletes

Announcing Halo Sport: Neurotechnology for Athletes

Halo Sport Is The First Neurotechnology Of Its Kind Designed For Athletes

Halo Neuroscience developed a new neuropriming headset because neurostimulation is the next area of focus with sport and technology. The Sports Techie community blog chatted with CEO and Founder, Daniel Chao, about their revolutionary tech invention, Halo Sport. It looks like headphones, but it’s touted as “the first neurotechnology of its kind for athletes.” It uses pulses of energy to “prime” the brain and motor cortex for optimum physical performance enabling athletes to achieve more out of their training and practices. I was able to look at preliminary data on the benefits of using the product...

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adidas Manchester United’s New Kits and Training Gear

adidas Manchester United’s New Kits and Training Gear

The new adidas Manchester United Kits for 2015 – 2016 season breaks expectations this first year of a record-breaking 10-year business partnership. Adidas will actually be producing the new Manchester United F.C. Kits and Training Gear, taking inspiration from classic three-stripe United kits from the 1980s. Adidas has reengineered these iconic designs with a modern twist for the 2015 – 2016 season at Old Trafford football stadium during home matches and on the road for Premier League, FA Cup and UEFA Champions League games, as well practice at the Aon Training Complex. Adidas is continuing the activation of #BeTheDifference marketing campaign during United’s kit launch...

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Turner Sports' 25th Consecutive Year of PGA Championship Coverage Tees Off Thursday, August 13, from Whistling Straits in Kohler, Wis.

Turner Sports’ 25th Consecutive Year of PGA Championship Coverage Tees Off Thursday, August 13, from Whistling Straits in Kohler, Wis.

Turner Sports Technology Par For PGA Championship Whistling Straits

Turner Sports plans unprecedented digital coverage of the 2015 PGA Championship at Whistling Straits for U.S. golf fans interested in watching and engaging on TV, computers and mobile devices with compelling sport content generated by the 97th version of the last professional golf major tournament of the year. For the 25th consecutive PGA Championship, Turner Sports will enhance their exclusive live televised coverage with a variety of digital platforms, apps and devices that provide never before seen drone footage, unique Swing Vision performance analysis and the PGA...

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Air New Zealand Safety Safari Video And Surf Contest Has Nearly One Million YouTube Views

Air New Zealand Safety Safari Video And Surf Contest Has Nearly One Million YouTube Views - Sports Techie blog.

Air New Zealand Safety Safari Video And Surf Contest Has Nearly One Million YouTube Views – Sports Techie blog.

Air New Zealand Safety Safari Video And Surf Contest Has Nearly One Million YouTube Views

The new Air New Zealand Safety Safari video starring superstar and legendary surfers from around the world filmed at three of the top surf breaks across three countries is already a marketing hit. It was released on May 13, 2015 and is fast approaching one million views on YouTube. Air New Zealand created another viral video with the help of the world’s top surfing athletes, Sir Hollywood, the bulldog that surfs and via creative board messaging about inflight safety tips...

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Sports Fan Council Customer Intelligence Sports Technology For Pro Teams Launched By Vision Critical

Sports Fan Council Customer Intelligence Sports Technology For Pro Teams Launched By Vision Critical - Sports Techie blog

Sports Fan Council Customer Intelligence Sports Technology For Pro Teams Launched By Vision Critical – Sports Techie blog

Sports Fan Council Customer Intelligence Sports Technology For Pro Teams Launched By Vision Critical

Vision Critical launched Sports Fan Council today, a customer intelligence platform, SaaS in the clouds that captures fan insight. Current Vision Critical clients include, the New York Knicks and Toronto Raptors of the NBA, New York Rangers and Toronto Maple Leafs of the NHL in addition to their international champion user, the Australian Football League (AFL)...

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Hotbox Sports And New Jersey Devils Sign Sponsorship Deal For New NHL Fantasy Hockey Game

Hotbox Sports And New Jersey Devils Sign Sponsorship Deal For New NHL Fantasy Hockey Game - Sports Techie blog

Hotbox Sports And New Jersey Devils Sign Sponsorship Deal For New NHL Fantasy Hockey Game – Sports Techie blog

Hotbox Sports And New Jersey Devils Sign Sponsorship Deal For New NHL Fantasy Hockey Game

New Jersey leads the U.S. state by state fight towards legalizing gambling while sports leagues are using sports technology products like apps to enhance the fan experience, which is why the new Hotbox Sports Ventures and New Jersey Devils sponsorship deal announced today is a significant partnership potentially in both spaces for fans who want to play legal hockey fantasy sports games over the Internet and eventually earn money by winning. NFL fantasy football is played once a week and might be an $11 billion business and the NHL certainly wants a piece of the pie as do innovative teams like...

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