publisher tagged posts

EA Sports FIFA And Premier League Football Sports Tech Sponsorship

Review of the EA sports and Premier League sponsor arrangement.

Technology company sponsorships in football are lighting up the sports business and fan experience worlds. The Sports Techie community blog reaches fans worldwide and so do sport and tech activations involving soccer. Whether it’s the Premier League in the UK, UEFA Champions League and La Liga, Bundesliga or the MLS here in the United States, technology brands are partnering with football clubs in order to develop and activate digital marketing campaigns that are engaging, fun and rewarding for all ages but especially the millennial and genZ demographics. Let’s review the EA Sports and Premier League sponsorship arrangement.

As the Lead Partner until the 20...

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A Billion Dollar Industry: The Story Behind the Massive E-Sport Economy

A Billion Dollar Industry: The Story Behind the Massive E-Sport Economy

What do the economics of the gaming industry look like?

What do the economics of the gaming industry look like?

The US gaming industry pulled in more than $23 billion in 2016, according to figures by Newzoo. Globally, the industry is worth $100 billion a year, and is predicted to rise at close to 10% a year. Exciting new technologies such as VR do contribute to such growth figures; the most potent driving force behind these impressive numbers, however, is the simple mainstreaming of video gaming. No longer are video games and tech the province of game-addicted teenage boys. Rather, they draw millions of people in from every age group...

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SportsHub Technologies Is Ready To Take on DraftKings And FanDuel For Fantasy Sports Supremacy

SPORTSHUB TECHNOLOGIES CONTINUES EXPANSION IN THE FANTASY SPORTS INDUSTRY WITH TWO MORE ACQUISITIONS.

SportsHub Technologies is a new enterprise developing advanced solutions to empower fan and brand engagement across sports and eSports media channels.

SportsHub Technologies is a new enterprise developing advanced solutions to empower fan and brand engagement across sports and eSports media channels.

SportsHub Technologies, LLC has fantasy sports business goals to become the biggest products and services provider for the fan engagement solutions industry after they announced the acquisition of National Fantasy Championships (NFC) and LeagueSafe to their portfolio. SportsHub Founder and CEO, Rob Phythian, chatted today with the Sports Techie community blog about what the deals mean for the future of their real money gaming sites as well as the company mission to level the playing field for daily fantasy sports fans...

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Insight On The Reasons For Extreme NFL Wi-Fi Upgrade By Gillette Stadium For Patriots Fans

Insight on the reason for extreme Wi-Fi Upgrade for NFL Fans by Gillette Stadium.

Insight On The Reasons For Extreme NFL Wi-Fi Upgrade By Gillette Stadium For Patriots Fans.

Insight On The Reasons For Extreme NFL Wi-Fi Upgrade By Gillette Stadium For Patriots Fans.

The New England Patriots have been one of the most storied American Football franchises, if not in the entire sports fraternity. The team began play in Gillette Stadium in 2002 elating Pats fans in Massachusetts and worldwide. Gillette Stadium in Foxboro is now the cozy home to the tech-savvy team and their 2nd generation Wi-Fi system.  They were the first NFL team to install Wi-Fi to meet the demands of modern day business and the digital needs of fans, as well as the first to provide a website. Together with Yinzcam, they also offer a team app for people heading to the game or watching from home...

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ELEAGUE Media Advisory: Overwatch Open Credential Application

The Overwatch Open tournament in Atlanta presented by ELEAGUE and FACEIT, are next weekend at Turner Studios ELEAGUE arena

The Overwatch Open tournament in Atlanta presented by ELEAGUE and FACEIT, are next weekend at Turner Studios ELEAGUE arena

The Overwatch Open eSports tournament in Atlanta presented by Blizzard, ELEAGUE and FACEIT are next weekend at Turner Studios ELEAGUE arena. Turner is accepting media credential applications for the event that runs from September 25 through 30, 2016. The state-of-the-art, eSport specific facility has revealing POV cameras as host of the tourney produced by the partnership between Turner and WME | IMG, and FACEIT, an independent competitive gaming platform...

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NASCAR Heat Evolution Launches On PS4 and Xbox One With Competitive MultiPlayer Online

NASCAR Heat Evolution, the first officially licensed, all-encompassing NASCAR video game for the current generation of consoles, is available today on the PlayStation®4 computer entertainment system and Xbox One.

Heat Evolution Is First Officially Licensed NASCAR Video Game On PlayStation®4 and Xbox One.

Heat Evolution Is First Officially Licensed NASCAR Video Game On PlayStation®4 and Xbox One.

NASCAR Heat Evolution was built to serve and is now for sale across North America in time for the Chase for the Cup Playoff. Experienced gamers, new fans of the sport and kids interested in stock car auto racing as a profession will be amazed at the realism, fun and ability to play competitive multiplayer online using a gaming console, an industry first. Break out your PlayStation®4 computer entertainment system or Xbox One and get ready to play the first officially licensed NASCAR vide...

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Sports Techie Q&A With CEO Of OpenSponsorship, Ishveen Anand

What are the values of a sports tech startup accelerator or business incubator compared to boot strapping?

Ishveen Anand is the CEO of OpenSponsorship and she was included in the Forbes 30under30 sports list.

Ishveen Anand is the CEO of OpenSponsorship and she was included in the Forbes 30under30 sports list.

The Sports Techie community blog has a new featured Q&A Series with Ishveen Anand, CEO of OpenSponsorship, the marketplace for sports sponsorship. The focus is the business of sports. In this first program, we ask the question whether one should launch a boot strapped sports tech company, or go the route of a startup accelerator or business incubator...

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Rio 2016 Olympic Sports Trends Content

Infographic: Explore 2016 Olympic Sports Trends, Via Shutterstock.

Find out what sports and words before the summer Olympics were trending around the world for the Rio 2016 Olympic Games in the Shutterstock Infographic: Explore 2016 Olympic Sports Trends. I was on vacation in Banff, Canada last week enjoying the CBC real-time broadcast and did not have the time to publish this sport tech infused data because I was whitewater rafting on the Bow River exactly where some of “The Revenant,”movie was filmed, and canoeing on glacier fed Lake Louise with Jessica, my sweetheart. The #Rio2106 Olympics held their closing ceremony and past on the Olympic Torch to Tokyo 2020, Japan...

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TOPPS And Mike Piazza Launch Virtual Live Signature Cards Sports Tech Platform

Topps Unveils Live Signature Cards With Mets Hall of Famer Mike Piazza.

Topps Unveils Live Signature Cards With Mets Hall of Famer Mike Piazza.

TOPPS MLB BUNT 2016 and Mike Piazza pushed the digital sports technology industry forward with the launch of virtual live Signature Cards over the past weekend during The Baseball Card Show in Atlantic City, and no, U.S. GOP Presidential candidate Donald Trump was nowhere to be seen. Fans at the event in New Jersey and online around the world both took part in a real-time, customized digital autograph signature opportunity in anticipation of collecting a unique, signed trading card the likes of which created huge anticipation amongst card collectors across the nation and worldwide because of Piazza and the ground-breaking platform. The Sports Techie community blog had a chat with Chris R...

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Minute Media Football Fan Content Contribution Platform Powers HT Media Group India

Minute Media Football Fan Content Contribution Platform Powers HT Media Group India

Minute Media, HT Media Partner to Deliver Fan-Created Football Content

Minute Media, HT Media Partner to Deliver Fan-Created Football Content

HT Media in India will partner with Minute Media to deliver fan-created curated football content. The Sports Techie community blog chatted via Skype to Duncan McMonagle, SVP Strategy and Partnerships, Minute Media, at their London office about this enormous sports technology opportunity for the Israeli based company to engage with one of the largest digital markets in the world and the number two sized Facebook global country list of users by country. I also queried as to future company plans after raising $45 million in funding such as eSports...

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