Golf Channel and NBCUniversal announced two new business today deals in Japan as the buildup for the 2020 Olympics in Tokyo continues. Arnold Palmer, co-founder of Golf Channel over two decades ago would be proud of this innovative NBCU International Distribution of the game he helped pioneer as a top PGA golfer. The strategic agreements are aimed at the younger Japanese demographics in the 18-34 year old range through an OTT digital platform on AbemaTV, Inc., and a partnership with linear TV platform WOWOW featuring LPGA and European Tour coverage...Read More
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American Express Warriors Watch Party – Tickets Available Today
The second American Express ‘All for Dub Nation’ Watch Party has tickets available now. Golden State Warriors fans in the Bay Area will once again get together on Thursday, February 23, 2017 to be part of this exclusive opportunity for AMEX Card Members to rally and cheer on the NBA team with the best record as they take on Western Conference division rivals the Los Angeles Clippers to begin the second half of the season...Read More
Pepsi Zero Sugar Halftime Show Wraps Up Memorable Super Bowl LI
Super Bowl LI, Pepsi and Intel, and the New England Patriots and Atlanta Falcons, all put together a dazzling Super Bowl LI evening for NFL fans. Between the most epic comeback win in big game history and the innovative Pepsi Zero Sugar Halftime show featuring mega entertainer Lady Gaga and dancing Intel drones, it was pure awesomeness. NRG Stadium hosted the 2017 SB 51 to the delight of football fans worldwide as well as countless music fans. A massive U.S. audience of around 111.3 million people watched the Fox broadcast according to Nielsen ratings, with another 650,000 on Fox Deportes and an additional streaming average of 1...Read More
NBA Digital Delivers Record Breaking Finals Streaming
The 2016 NBA Finals delivered by NBA Digital provided record-setting numbers across all platforms. The extensive NBA and Turner Sports coverage of the NBA Finals delivered a record 1.4 billion videos around the world between the NBA.com web site and NBA App, surpassing last season’s record set during the Finals. Basketball sport content published via NBA TV, NBA on TNT and NBA.com’s Facebook and Twitter accounts generated a record one billion social media million impressions for this year’s NBA Finals, up 68% over last year’s previous high. During Sunday’s Game 7 postgame press conferences, there were a total of 4...Read More
NBA Finals 2015 Sets New Global Streaming Records
The 2015 NBA Finals streamed a global record 336 million videos over NBA.com, NBA Mobile and GameTime app during the six game championship series between the Golden State Warriors and Cleveland Cavaliers. Congratulations to NBA Digital for touching this many people around the globe. Each of their multimedia tech platforms such as NBA TV saw notable audience growth. The Sports Techie blog readers and followers can learn more about Turners Sports part in the advancement of sports technology at this link, here. Tonight is the NBA draft and fans all over the world will be connected to the live event as they did for the NBA Finals across the NBA Digital platform.Read More
Turner Sports NBA All-Star Game NYC Digital Coverage Touches 150 Million Fans
The NBA All-Star Game NYC was a unprecedented digital success reports Turner Sports. Many of the Sports Techie community blog readers and followers enjoyed the NBA All-Star Game and State Farm All-Star Saturday Night content Turner published across NBA on TNT and NBA TV accounts on Facebook and Twitter that engaged a gross audience of 150 million fans. While an additional 25 million video views were accumulated via Turner Sports’ extensive coverage of NBA All-Star 2015 from New York.
#NBAAllStarNYC Streaming Metrics
During this past wee...