Golf Channel and NBCUniversal announced two new business today deals in Japan as the buildup for the 2020 Olympics in Tokyo continues. Arnold Palmer, co-founder of Golf Channel over two decades ago would be proud of this innovative NBCU International Distribution of the game he helped pioneer as a top PGA golfer. The strategic agreements are aimed at the younger Japanese demographics in the 18-34 year old range through an OTT digital platform on AbemaTV, Inc., and a partnership with linear TV platform WOWOW featuring LPGA and European Tour coverage...Read More
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NeuLion and INsight TV Form Ultra HD Entertainment Partnership
INsight TV reality, entertainment, sports, and travel, Ultra HD channel has partnered with NeuLion to launch their OTT Ultra HD Entertainment Digital Platform enabling enhanced streaming of their linear and non-linear broadcasts across Europe and worldwide. The global factual entertainment channel and the leading technology product and service provider are a business match made for the Sports Techie community blog readers and followers...Read More
Silver Chalice Ventures Partners With BAMTech – Sports Techie Exclusive Blog.
BAMTech and Silver Chalice Ventures (SCV) announced a sports tech partnership involving digital media rights, advanced technology and an investment injection in order to upgrade live streaming technologies, enhance the fan experience and deliver fans unique content to existing and future college sport channels over platforms and mobile devices...Read More
Blackalicious Multi-Platform “Sports Alphabet” Remix Powered By Bleacher Report
The new Blackalicious song ‘Sports Alphabet’ in conjunction with Bleacher Report, is a ground breaking multi-platform brand campaign. The “Sports Alphabet” hip-hop urban campaign was launched by Blackalicious, together with bay area advertising agency barrettSF and Gentlemen Scholar handling the A-Z video graphics. The legends of hiphop remixed their hit single ‘Alphabet Aerobics’ after 10 years away from the business with more than 50 sports references edited into 26 zany sport animation styles, one for each letter of the ABCs sung by the Gift of Gab...Read More
New TBS eSports League Launched By Turner, WME IMG
A new eSports League created by Turner Broadcasting System, Inc. and partner WME, IMG is set to begin broadcasting in 2016. Imagine live competitive gaming morphing into the mainstream on TBS and online. This unique fan experience will be enhanced via a custom eSports Operations Center with advanced technology located here in Atlanta at Turner Studios, the East Coast epicenter for competitive gaming. The Sports Techie community blog and especially our Twitter handle @SportsTechieNET have been an eSports champion as we are for Turner Sports. The future of gaming has never been more digital, lucrative or fun.
Attracting millennial eyeballs, pocket books and loyalty is u...
Football Helmet Ratings Changing Game And Business
When Virginia Tech started rating football helmets it changed the game and business by providing legitimate safety testing. The Sports Techie community blog chatted with Bloomberg Business reporter Bryan Gurley about his recent news piece that began as an article about Schutt Sports and evolved into a story and video about Virginia Tech. The lifelong hockey fan interviewed Stefan Duma, head of Virginia Tech’s School of Biomedical Engineering and Sciences, and the professor responsible for generating the ratings, about their pioneering rating program. He took a tour of Schutt factories and spent time with their CEO, Robert Erb...Read More
Dr. J Signs With Anthem Media Group, FNTSY Sports Network And RotoExperts
Julius “Dr. J” Erving partnered with Anthem Media Group today as a wise investor and electric brand ambassador for FNTSY Sports Network and RotoExperts. The NBA Hall of Fame legend comes in as a shareholder and business asset whose role is to assist with strategic growth and company operations. The Sports Techie community blog has utmost respect for the “The Doctor” ever since I pretended to be him while playing dunk hoops on the playground and nerf basketball with my brothers and friends...Read More