Kit tagged posts

EA Sports FIFA And Premier League Football Sports Tech Sponsorship

Review of the EA sports and Premier League sponsor arrangement.

Technology company sponsorships in football are lighting up the sports business and fan experience worlds. The Sports Techie community blog reaches fans worldwide and so do sport and tech activations involving soccer. Whether it’s the Premier League in the UK, UEFA Champions League and La Liga, Bundesliga or the MLS here in the United States, technology brands are partnering with football clubs in order to develop and activate digital marketing campaigns that are engaging, fun and rewarding for all ages but especially the millennial and genZ demographics. Let’s review the EA Sports and Premier League sponsorship arrangement.

As the Lead Partner until the 20...

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Sports Tech And The Future Of Football

“Sports Technology And The Future Of Football”

Soccer is a wonderful game and it’s the most popular team sport on the planet but for reasons unknown, it is for sure the most sports tech phobic of all. Fans like me understand the need to integrate technology into games as best as possible to help human official decide play outcomes, rule decisions and unsportsmanlike penalties, to name of few case uses. Then there is the ‘old school’ fan like my Dad that truly believe the human element is a critical component of sports that needs to stay in place no matter what.  Club Football Online created an infographic titled, “Technology And The Future Of Football” to shine light on this important topic...

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Seattle Seahawks Extend AMEX Card Member Partnership Benefiting 12s And Local Business

Back for the 12s: American Express and the Seattle Seahawks Return for Second Season of “All for the 12s” Experiences in 2016.

American Express and the Seattle Seahawks Return for Second Season of “All for the 12s” Experiences in 2016.

American Express and the Seattle Seahawks Return for Second Season of “All for the 12s” Experiences in 2016.

American Express and the Seattle Seahawks extended their exclusive multi-year sponsorship partnership benefiting card member 12s with one-of-a-kind fan experiences not available for fans of other NFL franchises. The rest of the 2016 football season looks promising for the team, local businesses and loyal fans. The Sports Techie community blog is excited to share this AMEX news with our readers and followers in the PNW, across the nation and around the world because I am part of 12s nation having grown up in Washington State a lifetime Hawks fan...

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adidas Manchester United’s New Kits and Training Gear

adidas Manchester United’s New Kits and Training Gear

The new adidas Manchester United Kits for 2015 – 2016 season breaks expectations this first year of a record-breaking 10-year business partnership. Adidas will actually be producing the new Manchester United F.C. Kits and Training Gear, taking inspiration from classic three-stripe United kits from the 1980s. Adidas has reengineered these iconic designs with a modern twist for the 2015 – 2016 season at Old Trafford football stadium during home matches and on the road for Premier League, FA Cup and UEFA Champions League games, as well practice at the Aon Training Complex. Adidas is continuing the activation of #BeTheDifference marketing campaign during United’s kit launch...

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Adidas Selling New Juventus FC Kits And FIFA Women's World Cup Official Soccer Ball - #SportsTechie blog.

Adidas Selling New Juventus FC Kits And FIFA Women’s World Cup Official Soccer Ball – #SportsTechie blog.

Adidas Selling New Juventus FC Kits And FIFA Women’s World Cup Official Soccer Ball

Adidas soccer is busy trying to spread their international love for the world’s most popular sport with a new Juventus Football Club kit and the FIFA Women’s World Cup official match ball. Juventus FC, defending Serie A league champions from Italy attempting to win a fifth straight title next season, released part of their adidas tech enhanced team kit. One of the world’s largest fandoms can represent their affinity for Juventus by wearing the team badge on adizero technology enhanced apparel and climacool® ventilation fabric for sale at adidas.com. Any fan of the 2015 WWC can also purchase the FIF...

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Texas State 7on7 Association First to Mandate Unequal Performance Protection.

Texas State 7on7 Association First to Mandate Unequal Performance Protection.

Unequal Halo Affect Catches On With Texas 7on7 Football Association

The Unequal Technologies Halo headgear will be used by the Texas State 7on7 Association for the 2015 State Championships in order to improve player protection and sport performance. This announcement comes on the heels of the Sports Techie community blog about Halo use at the 2015 Women’s World Cup in Canada on Fox Sports, by a member of the USWNT. Derek Gove, Vice President at Unequal, chatted with me about helping to change existing mindsets about the dangers of youth football through education and their company goal to help turn around participation numbers via advanced sports technology. The NFL, college and high school football, and youth ...

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Topps And MLS WORKS Launch Fan Customizable Healthy Habits Team Cards

Topps and MLS WORKS Partner On Customizable “Healthy Habits” Cards.

Topps and MLS WORKS Partner On Customizable “Healthy Habits” Cards.

Topps And MLS WORKS Launch Fan Customizable Healthy Habits Team Cards

Major League Soccer continues to push forward into the mindset of fans around the country with a customizable Healthy Habits Card produced by Topps Company, Inc., together with MLS WORKS. This innovative MLS community outreach initiative was designed for any age fan to create a personalized trading card with their image and favorite team jersey by following three steps of an interactive online process at getactivewithmls.com that highlights each person’s reasons for living a health conscious lifestyle...

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Sports Helmets: The Science Behind The Safety

Sports Helmets: The Science Behind The Safety - Sports Techie blog

Sports Helmets: The Science Behind The Safety – Sports Techie blog

Sports Helmets: The Science Behind The Safety

Football is a dangerous sport, and participation rates among young players indicate concerned parents are taking notice. Pop Warner, the largest youth football program in the U.S., lost 23,612 players from 2010 to 2012, the largest decline in the organization’s history, according to ESPN Outside The Lines. USA Football experienced a 6.7 percent decline in participation from 2010 to 2011.

Some kids are simply focusing on one sport. But Dr. Julian Bailes, Pop Warner’s chief medical officer, told ESPN that head injuries and their link to mental illness later in life have caused the popularity of all contact sports to suffer...

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Greatest. Boot. Ever. The adidas Predator Instinct

Greatest. Boot. Ever. The adidas Predator Instinct

There is only one thing left to discuss after the close of the 2014 FIFA World Cup: the adidas Predator Instinct. Those were the amazing boots that were streaking down the field, intimidating the players and communing with the Brazuca ball. The adidas Predator Instinct is the most technologically advanced soccer cleat to hit the pitch and the world watched as they dominated in this year’s world championship. And we will all continue to watch as they takeover soccer fields around the globe. The Sports Techie community readers can find out more about the #predatorinstinct and purchase them by clicking on any link or picture that will direct you to adidas website.

adidas Predator Instinct

**The links in this post are affiliate links and...

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Russell Athletic Launches New CarbonTek With OS Technology, State-of-the-Art Shoulder Pad System

Russell Athletic Changes the Game with New, State-of-the-Art Shoulder Pad System

Russell Athletic Changes the Game with New, State-of-the-Art Shoulder Pad System

Russell Athletic Launches New CarbonTek With OS Technology, State-of-the-Art Shoulder Pad System

Russell Athletic introduced “CarbonTek with OS Technology™”, the brand’s first ever, football shoulder pad system that changes the game.  The Sports Techie community was able to speak with Russell Athletics’ VP of Design & Development, Sarah Gholston, about their revolutionary football product made for professional players and Division I teams and athletes. The CarbonTek differs from other vendors protection because it provides football players with the latest evolution in protective gear, a fast-growing niche market...

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