FIFA tagged posts

EA Sports FIFA And Premier League Football Sports Tech Sponsorship

Review of the EA sports and Premier League sponsor arrangement.

Technology company sponsorships in football are lighting up the sports business and fan experience worlds. The Sports Techie community blog reaches fans worldwide and so do sport and tech activations involving soccer. Whether it’s the Premier League in the UK, UEFA Champions League and La Liga, Bundesliga or the MLS here in the United States, technology brands are partnering with football clubs in order to develop and activate digital marketing campaigns that are engaging, fun and rewarding for all ages but especially the millennial and genZ demographics. Let’s review the EA Sports and Premier League sponsorship arrangement.

As the Lead Partner until the 20...

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The Rise Of Soccer By Women And Girls

The Women’s Football BOOM!

The Women’s Football BOOM!

Football around the globe has never been more popular and much on the rise in soccer participation numbers can be attributed to women. The amount of female players registering to play football here in the United States coincides with the US Soccer National Team and their success as World Cup and Olympic tournament champions. Clubline Football put together an infographic that breaks down the some of the reasons behind this phenomenal growth worldwide for the Sports Techie community blog readers and followers. The downside to the booming increase in popularity for ladies is the lingering story about inequality in pay compared to men...

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Tech Meets Soccer: Could VAR Change the Game Forever?

Tech Meets Soccer: Could VAR Change the Game Forever?

IFAB (International Football Association Board) approved a new type of referee to feature in soccer matches to work in tandem with the on-field referee.

Within the last year, IFAB (International Football Association Board) have approved a new type of referee to feature in soccer matches to work in tandem with the on-field referee, a move which could potentially change the game forever. The Sports Techie community blog is in agreement with this game-changing decision towards the inclusion of more technologies to help get calls right...

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It’s about Time we Let Technology Tell the Truth in Football

I can still remember that gloomy afternoon when England lost to Germany in the 2010 World Cup, I had just launched the Sports Techie community blog. Surely that Lampard shot was over the line!  There’s plenty more stories where that comes from, though that Geoff Hurst shot in the 1966 World Cup Final was miles over the line, wasn’t it?

It took the world of football until 2012 to finally agree on introducing goal-line technology and not a moment too soon. Finally we do have the goal-line technology that answers the question of whether a goal is indeed a goal or not.  About time too I hear you screaming “and why has it taken so long?”

Hawk-Eye goal-line technology uses cameras

Changing History

We may well jest about that Geoff Hurst goal in 1966  (the year I was born) but it’s not t...

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FC Barcelona First European Pro Sports Club To Integrate KORE ProSports Sponsorship CRM

FC Barcelona Implements KORE ProSports Sponsorship™ to Take Sponsorship Sales and Activations to the Next Level

FC Barcelona Implements KORE ProSports Sponsorship™ to Take Sponsorship Sales and Activations to the Next Level.

FC Barcelona selected KORE Software as the preferred Customer Relationship Management (CRM) product of choice for the perennial LA Liga and UEFA contenders enabling the sports company to streamline global commercial activities. Data and insight provided by the KORE ProSports Sponsorship™ is designed to better manage sponsors sales and activations from anywhere in the world for the more than 100 professional sports teams currently utilizing their products that now includes integration by the Barca team...

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Sports Tech And The Future Of Football

“Sports Technology And The Future Of Football”

Soccer is a wonderful game and it’s the most popular team sport on the planet but for reasons unknown, it is for sure the most sports tech phobic of all. Fans like me understand the need to integrate technology into games as best as possible to help human official decide play outcomes, rule decisions and unsportsmanlike penalties, to name of few case uses. Then there is the ‘old school’ fan like my Dad that truly believe the human element is a critical component of sports that needs to stay in place no matter what.  Club Football Online created an infographic titled, “Technology And The Future Of Football” to shine light on this important topic...

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Bundesliga Football Data Powered By New Sportec Sports Tech Company

DFL brings official match data in-house in a joint venture between Sportcast and Deltatre

DFL Brings Official Match Data In-House in a Joint Venture Between Sportcast and Deltatre.

DFL Brings Official Match Data In-House in a Joint Venture Between Sportcast and Deltatre.

Budesliga official football match data will be produced by Sportec Solutions, a new sports tech venture between DHL subsidiary Sportcast and deltatre. This sport and technology business arrangement covers Bundesliga and Bundesliga 2 matches. All soccer game stats, storage and distribution are central to this broadcast services deal. The Sports Techie community blog German readers and followers can look forward to innovative sport technologies co-developed because of this joint-venture...

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Levi’s Stadium And Rio 2016 Deployment Of Qylatron Entry Experience Solution

Qylur Intelligent Systems’ Entry Experience Solution Deployed at Levi’s® Stadium to Improve Guest Experience and Security.

Qylur Intelligent Systems’ Entry Experience Solution Deployed at Levi’s® Stadium to Improve Guest Experience and Security.

Qylur Intelligent Systems’ Entry Experience Solution Deployed at Levi’s® Stadium to Improve Guest Experience and Security.

At San Francisco 49er home games, Beyonce concerts and international soccer matches, fans in northern California are experiencing Qylur Intelligent Systems and their automated, self-service entry system at Levi’s Stadium, the most technologically advanced and sustainable stadium in the world. The Qylatron Entry Experience Solution combines personalized fan greeting, ticket taking, and bag security screening for staff and guests...

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Everton Fans Loyalty Rewarded With Unique Premier League Website Program

Everton Fans Loyalty Rewarded With Unique Premier League Website Program

Everton’s latest innovation set to boost digital engagement.

Everton’s latest innovation set to boost digital engagement.

The Everton football club faces tough competition on the pitch, around the UK and across the world for fan loyalty which is why the launch of a new and free integrated website complete with an innovative reward program is sure to score with fans both domestically and internationally. The Sports Techie community blog discussed the news about Loyalty Rewarded technology and their partnership with Everton FC and another EPL team earlier this year. This digital sports technology platform aims to increase quantifiable engagement amongst fans, the EPL club, and their global, regional and local partners...

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NeuLion Powers Eleven Sports Network Digital Video Content

NeuLion's next-generation platform for the delivery of high-quality live and on-demand video.

NeuLion’s next-generation platform for the delivery of high-quality live and on-demand video.

NeuLion and Eleven Sports Network today announced a new digital service partnership for sports fans spanning Belgium, Luxembourg and Poland, Singapore and Taiwan. ELEVEN SPORTS NETWORK is a brand new global sports network dedicated to delivering world-class international and domestic sports and lifestyle entertainment. The business agreement between NeuLion, the leading product and service provider in the broadcasting, distribution and monetization of live and on-demand digital video content to Internet enabled devices, and Eleven Sports, creates a top-class new digital service offering...

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