Golf Channel and NBCUniversal announced two new business today deals in Japan as the buildup for the 2020 Olympics in Tokyo continues. Arnold Palmer, co-founder of Golf Channel over two decades ago would be proud of this innovative NBCU International Distribution of the game he helped pioneer as a top PGA golfer. The strategic agreements are aimed at the younger Japanese demographics in the 18-34 year old range through an OTT digital platform on AbemaTV, Inc., and a partnership with linear TV platform WOWOW featuring LPGA and European Tour coverage...Read More
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Ohio University Online Master in Coaching Education infographic: The Evolving Modern Professional Athlete.
New Motion-Tracking Tech Allows NBA Fans to See Players Like Never Before.
With the Rio 2016 Olympics at a close and the Paralympics underway, there were many exciting stories to come out of this year’s events including those with a sports technology focus, yet none received as much media attention as 12-time Olympic medalist Ryan Lochte and his three USA Swimming teammates involvement in the gas station fiasco down in Brazil which came to light after a video was revealed catching them all in a cover up lie...Read More
ELEAGUE eSports championship featuring pro video gamers playing Valve’s popular Counter-Strike: Global Offensive game will broadcast today on TBS thanks to the sports tech collaboration between Turner and WME | IMG showcasing one of the world’s fastest growing sports, mainly watched by millennial and generation Z viewers, as well as Gen X old schooler’s like me and some of you. The Sports Techie community blog is excited to let our readers and social media followers know more about the culmination of season one of the professional eSports organization with a tense and entertaining matchup between Fnatic vs. Virtus...Read More
Hexoskin Smart Shirts Available At Best Buy For Canada Day
Best Buy is ready for Canada Day with the availability of the Hexoskin smart shirt for purchase. The recent Hexoskin Apple Watch update allows for recorded real-time body metrics compiled by the smart garment sensors to wirelessly transmit feedback to the smartwatch complete with scientific grade data delivered to your wrist screen. Signing up elite athlete superusers and telling their ultimate fitness tracker stories is a new Hexoskin marketing campaign. The Sports Techie blog community readers and followers might be familiar with Hexoskin from our previous blogs you can link to here, Hexoskin. This pioneering Canadian sports technology company’s inv...Read More
Novak Djokovic and Serena Williams Are Most Socially Marketable Before Wimbledon
Adobe Digital Index Wimbledon 2015 analytics say Novak Djokovic and Serena Williams are the top socially marketable tennis players making them the most likely male or female professional tennis players to sign with a sports-related endorser. ADI used a data sample from five million social media mentions to gauge what is causing the majority of fan engagement “buzz” between the four major tournaments, trending topics and measurement of the top 20 ranked tennis players. The Sports Techie community blog chatted with Joe Martin, Manager, Adobe Digital Index, about the event findings and methodology...Read More
USWNT Player Wears Unequal Halo Headgear During Women’s World Cup
The U.S National Women’s Soccer Team begins play today against Australia in the 2015 FIFA World Cup and defender Ali Krieger will wear the Unequal Halo™ headgear for performance protection to help minimize the risk of another concussion. Their military grade protection Kevlar based sports technology enhanced product has a patented fusion of TriDur®, Accelleron® and other materials inside designed, engineered and tested to offer customized and concealed protection...Read More
Dr. J Signs With Anthem Media Group, FNTSY Sports Network And RotoExperts
Julius “Dr. J” Erving partnered with Anthem Media Group today as a wise investor and electric brand ambassador for FNTSY Sports Network and RotoExperts. The NBA Hall of Fame legend comes in as a shareholder and business asset whose role is to assist with strategic growth and company operations. The Sports Techie community blog has utmost respect for the “The Doctor” ever since I pretended to be him while playing dunk hoops on the playground and nerf basketball with my brothers and friends...Read More
How Action Sports Can Help Your Brand
Despite the fact that Red Bull only sells one drink product, it has become the third most influential social brand in the world, states the University of Montana’s School of Business Administration. How? By stroking the interest of consumers’ lifestyles and by providing meaningful stories instead of power-chucking its brand name. For example, Red Bull has had profound success in using action sports stars to market their product. Go Pro has used similar tactics with their marketing campaigns and contests. So, how did these two brands achieve success?
Even if you’re not interested in snowmobiling or snowboarding, you will appreciate the excitement of winter extreme sport athlete L...Read More
Bloomberg Sports And MVPindex New Sports Analytics Evaluation Partnership
New York’s Bloomberg Sports and Texas sports technology company, MVPindex today declared a new partnership combining the world’s leaders in sports analytic technology together with the richest global social media statistics. This sports tech business arrangement will deliver a new fashion for analyzing an overall athletic performance measurement via proprietary, science backed software solutions. The Sports Techie community blog has documented the rise of performance analytics in the sports industry and are honored to review this breaking news story.
BSports + MVP Index
The new partnership target...
Changing Of The Guard – Rory McIlroy Vs Tiger Woods Infographic
No doubt about it, if you follow golf as a player, fan or sponsor, the number one ranked global player according to the Official World Golf Ranking, Northern Ireland’s Rory McIIroy, has truly earned the title of best player on the 2014 PGA Tour replacing Tiger Woods. The former king of golf, Tiger Woods, continues to see the top ranking he worked so hard to attain slip to number 10 this year. Expect his rank to continue to fall due to an assortment of injuries, coaching changes and the immense pressure of trying win more than the 18 golf Majors Jack Nicklaus won. McIIroy recently won a second PGA Championship, he joins Tiger and Jack as the only three pro golfers to win three majors by the young age of twenty-five...Read More