Golf Channel and NBCUniversal announced two new business today deals in Japan as the buildup for the 2020 Olympics in Tokyo continues. Arnold Palmer, co-founder of Golf Channel over two decades ago would be proud of this innovative NBCU International Distribution of the game he helped pioneer as a top PGA golfer. The strategic agreements are aimed at the younger Japanese demographics in the 18-34 year old range through an OTT digital platform on AbemaTV, Inc., and a partnership with linear TV platform WOWOW featuring LPGA and European Tour coverage...Read More
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NASCAR Becomes First Sports League to Launch DeskSite Video App
NASCAR DeskSite video app launched today allowing race fans to enjoy the delivery of an automated, interactive and personalized stream of digital content directly to computers and digital devices. NASCAR is the first professional sports league to offer the platform that delivers NASCAR.com high-definition videos on-demand in addition to automatic updates to desktops, laptops and tablets. The Sports Techie community blog chatted with Megan Bennett, VP of Marketing, and Jake Phillips, Content Partnerships at DeskSite, about the product roll out with NASCAR and their sports tech business...Read More
ScoreMore is a sports tech startup at the convergence of sport, technology, entertainment and media. This mobile software solution hosted in the cloud transforms fan to fan engagement, all while generating incremental sponsorship and advertising revenue for teams, leagues and associations. Since October, I have been the Director of Business Development at ScoreMore, increasing brand awareness while setting up and participating in meetings with the Fortune 100, professional and college sports organizations, global technology companies, and investors. Last month, my colleagues attended the 2016 Fanalyse European Summit for Fan Engagement and Fan Experience at the Principality Stadium in Cardiff, Wales...Read More
FOOTBALL FANS GAIN FIRST PLAY ALONG LIVE SPORTS EXPERIENCE WITH WINVIEW GAMES
WinView Game app launched today for NFL and NCAA football fans to use as a second screen social gaming tech tool. The live sports startup has proprietary and patented technologies enabling each mobile fan to synchronize two-screens and predict a variety of outcomes during televised football events and win cash prizes. The world of sport just got a digital application companion designed in the Silicon Valley for users to play in online competitions with other users based on play predictions during real time TV broadcasts and win cash...Read More
ScoreStream is first to provide fan-driven scores, photos and chat with family and friends to digital devices of high school football fans on Snapchat beginning today, and to Buffalo Wild Wings B-Dub TV. The sports tech company out of Del Mar, CA developed a proprietary crowd-sourcing platform to generate live sports scores. Snapchatters now have the option to use geofilters to engage with real-time high school football games and scoreboards nationwide, sponsored by Gatorade. Buffalo Wing Wings patrons can also enjoy each score, image, conversation, highlight, and experience, from local teams at 600 restaurants nationwide on large big screen TVs...Read More
AMEX “Dinner on the 50” event by American Express in partnership with the Seattle Seahawks.
American Express and the Seattle Seahawks hosted a “Dinner on the 50,” event for loyal Hawks fans at CenturyLink Field to pump up the world’s loudest fans named the 12s for upcoming 2016 NFL regular season games inside one of the league’s loudest stadiums. Several hundred special 12thman fans in attendance at the “American Express Dinner on the 50” had the pleasure of a one-of-a-kind dining experience held on the 50 yard line of the stadium...Read More
Fantasy sports growth in North America during 2016 increased to around 57.4 million mostly young male players according to new research by Ipsos Public Affairs in Canada on behalf of the Fantasy Sports Trade Association (FSTA) located in New York. Since the study covering both traditional and daily fantasy began in 2013, the boom in fantasy participation peaked in 2015 and then grew this year by an almost 1% increase making the new tally the highest in the history of the limited study. The Sports Techie community blog welcomed the opportunity to peruse the information shared yesterday with the 2016 FSTA Summer Conference in New York City...Read More
Blackalicious Multi-Platform “Sports Alphabet” Remix Powered By Bleacher Report
The new Blackalicious song ‘Sports Alphabet’ in conjunction with Bleacher Report, is a ground breaking multi-platform brand campaign. The “Sports Alphabet” hip-hop urban campaign was launched by Blackalicious, together with bay area advertising agency barrettSF and Gentlemen Scholar handling the A-Z video graphics. The legends of hiphop remixed their hit single ‘Alphabet Aerobics’ after 10 years away from the business with more than 50 sports references edited into 26 zany sport animation styles, one for each letter of the ABCs sung by the Gift of Gab...Read More
LeBron James and the Cleveland Cavaliers are the first team to be featured on NBA Real Training Camp Facebook simulcast produced by NBA Digital. This first-ever live sports program streamed on the number one social media platform marks a milestone for the NBA as they continue to be on the forefront of digital content consumption and distribution across top social hubs. The Real Training Camp live, first-ever real-time video feed will be simulcast over the NBATV Facebook page, NBA TV and NBA.com. Turner Sports and the NBA PR departments shared this sports technology driven information with the Sports Techie community blog and I hope you all enjoy this cutting-edge opportun...Read More
Who Are The Sports Techie Community?
THE Sports Techie community now numbers over 21,000 people worldwide plus a few cherished animals and friendly robots. As the founder and curator of this original sports technology venture and adventure, it is my pleasure to connect with each one of you via tech, social media and blogs. Sport, fitness and recreation are part of our core values but as many of you know or are finding out for the first time reading this blog but there are many other topics that help define our online culture such as sustainability, longevity and obesity, muscular dystrophy in honor of a set of twins from my hometown of Redmond with this disease I cared for, and autism because of my beautiful son whom is on the ASD. So who are the Sports...Read More