Sports and Social Media: The Perfect Tech For Fans On TV, Mobile Devices, OTT, And Gaming Consoles
Is Sport and Social Media a sports tech generated perfect team? The Sports Techie community blog will analyze how the worlds of sports and social media converge. Sports and Social Media: The Perfect Team, by Infographic World, has data that helps to see how this is true in the United States. The stats are convincing, especially when you consider 70% of sports fans take to Facebook after games. The Infographic offers insight as to why sports and social media have become more closely tied in recent years thanks to mobile device technology and hashtags like #SocialMedia.
Social Media Sports #smsports
Sylvia Boyd saw our #SportsTechie tweet about the NBA engaging its Twitter fans with the @NBA handle and she suggested I share this post to our readers and followers: http://infographicworld.com/sports-and-social/.
Courtesy of: Infographic World
Yes, millions of American fans love to engage via social media with sports content via mobile devices, computers and over the top boxes, as well as gaming consoles and even airplanes. The FIFA World Cup was a terrific forum any US Soccer men’s team fan to support the squad in Brazil as they earned a respectable round of 16 match.
For Seattle Seahawks fans like myself, Super Bowl 48 was a social media bonanza of fun by following the team and players as they tweeted out videos, pictures and commentary for the cities first NFL Championship over the Denver Broncos led by Peyton Manning.
The NCAA March Madness men’s college basketball tournament is undoubtedly a social media-centric content mashup of bracketology, fierce fan loyalty and Cinderella stories.
When it comes to the Kentucky Derby, fans in attendance and interacting on TV and smartphone or tablet screens got a huge upgrade via the Panasonic USA big screen installed earlier this year leading to Facebook fan page chatter and more.
The Little League World Series currently on ESPN is en fuego with social media synergy.
When 34.7 million viewers watching and chatting on social media second screens during the NFL Wild-Card weekend playoff games, fans, teams and sponsors in addition to the league all win. The 19-year high produced during the 2014 March Madness event of 10.7 million viewers per NCAA hoops game is only going to get bigger into the future because of social media driven content, contests and live blogging.
I feel that 3 of 4 adults on social media is incorrect data unless the elderly are driving this number so when they start to becomes users, these numbers should grow to nearly 100 percent. The same can be said about the 4 in 10 users who access their social networks via mobile devices, watch that figure ramp up as more devices go online that are cost-effective, easy-to-use and wearable.
The numbers supporting Facebook as the number one most popular web site for sports fans is not in doubt, however, it is stunning that LinkedIn and Pinterest are more popular than Twitter which is one percentage more so than Instagram, which is owned by Facebook. Look for Vine, SnapChat and WhatsApp to rise up the rankings.
I interviewed Seth Davis last week about his second-year Campus Insiders show, being an SI writer and CBS Sports basketball expert, and can confidently tell you that he and I both use Twitter during live games and matches as do 64 percent of all sports fans. I am astonished that 60 percent of the social media-driven fans log onto Facebook for post-game coverage and analysis because of all the other content providers who have just as good if not better coverage. This is simply a case of organizations, teams and players going to where the eyeballs are.
The most Engaged Content by Sports Fan below helps marketers and fans understand better what makes a fan tick:
- 72% pre-game excitement
- 68% historic video
- 66% bloopers
- 66% Q&A with coaches and plates
- 63% Game debate, banter, X&O’s
Sports Techie, If you have not tried using a mobile device like smartphones and tablets during pre-game, live events or post-game, what are you waiting for, it is free. The digital fan experience is awesome. Most global Sports Techie are onboard with this trend and there is no looking back. Players and endorsers such as LeBron James, Felix Hernandez or Aaron Rodgers flock to social media for business, friendly and personal reasons, as do all teams and leagues by now. Sponsors are also trying to corner this media platform against each other with big data, viral marketing campaigns and calls-to-action.
Get with the sm program and make it so, you will enjoy an enhanced game, better fantasy sports and interactive fandom thanks to social media hubs, together with your technological devices.
I will see ya when I see ya, THE Sports Techie @THESportsTechie – http://twitter.com/THESportsTechie
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