Rogers Cup In Toronto Launches Brizi Flying Cam
The Rogers Cup in Toronto tennis fan experience is being enhanced by the new Brizi flying fan cam that offers spectacular aerial views and social media communications while controlled by fans at the venue with smart devices. Sports technology is upgrading live event experiences for players, fans and sponsors alike. This time it’s the Rogers Cup presented by National Bank in Montreal and Toronto morphing technology with sport via the use of the original smartship drone that flies above a stadium providing social media connection opportunities for spectators at Aviva Centre as a global first of its kind. The Sports Techie community blog has long been an influential part of the sports tech movement worldwide by leagues, federations and associations to attract new fans, sponsors and real-time touches as is the case with this Rogers and Brizi social drone partnership.
Rogers Cup Fan Cam
Whether you are passionate about all sports, are a new tennis fan or somewhere in-between, the competition by sport business properties for your eyeballs at live events and from television and online broadcast feeds are fierce. It comes as no surprise then that sports technology products, systems and solutions are being leveraged as welcome tools to help grow the game, generate interest by millennials and provide a fresh look on screens for hardcore fans, while fast becoming the game-changing competitive edge necessary to win games, sets and matches. This is exactly what the Rogers Cup Brizi drone fan camera does and then some during the WTA Premier 5 event.
“We’re thrilled to add a new dimension to the fan experience at Rogers Cup, and excited to work with partners who are embracing new innovations to deliver that wow factor in-game; they are embracing how digital and social media have completely reshaped the brand-consumer relationship” says Anna Hu, a Canadian entrepreneur and Brizi driving force.
Content may be king but there are so many digital outlets available to fans it is east to get oversaturated by the amount of real-time and on-demand coverage. This very reason is why the interactive Brizi drone fan cam was synched with the Rogers Cup app to enable fans in attendance the option to share unique images over social media captured above the tournament by a fan controlled airship like never before and then distribute pictures with peers and the public at large. Those of you who love the selfie will be enamored by this technological marvel.
The Rogers GamePlus™ platform and digital Fan Passport operates on smartphones and this year features Brizi multimedia technology. The app is a must have component to the Rogers Cup allowing for real-time drone cam access for exclusive fan generated branded content opportunities. It monetizes the court, seating and grandstand airspace as a new revenue stream. Fan cam snaps pictures from the balloon at unprecedented in the air angles. If you are in Canada at the Rogers Cup, download and use the official app in order to post amazing photos and fun text onto Facebook, Twitter and Instagram with one-click social sharing.
Karl Hale, Toronto Rogers Cup tournament director, said, “This app is state-of-the-art, integrates both events in Toronto and Montreal and will be a one-stop shop for absolutely everything Rogers Cup for guests both on-site and at home.”
Rogers Cup is the world’s third oldest tennis tournament and underwent a recent website upgrade powered by Brizi’s “Fan Cam”, a new Tennis Canada zone, expanded seating areas, site venue maps and video boards presented in both English and French languages for the men’s and women’s tournaments.
Over the past year, the Toronto-based tech company has grown rapidly, increasing its international presence to South America, Europe, Africa, and the Middle East. Brizi has worked with great brands including Etsy, PayPal, Canada Post, Deloitte, TEDx and Ryerson University. Brizi is now focused on helping the sport industry attract and retain the next generation of social sports fans, in addition to providing innovative new sponsorship opportunities.
“As part of our Rogers Cup sponsorship, we are committed to enhancing the fan experience through state-of-the-art technology that brings tennis lovers closer to the action – both on and off the court,” said Livia Zufferli, Senior Vice-President, Brand, Rogers.
Brizi has built the next generation of multimedia systems that help the sport & entertainment industry monetize social content and engage fans in-game. Smart cameras onboard interactive airships provide live feeds in HD, and can be accessed by any smartphone via a custom URL. Fans can instantly snap group photos or “aerial selfies” from a new vantage point, while Brizi Analytics tracks social content across multiple platforms and measures its network effect.
For every 1,000 fans in the stadium, Brizi can help teams, leagues, and properties increase sponsorship reach by 27x through digital channels. Brizi currently operates out of the DMZ, one of Canada’s largest business incubators and co-working spaces for entrepreneurs.
Sports Techie, business events, conferences and music concerts, basketball and hockey games have already benefitted from the Brizi Fan Cam and now the Rogers Cup in Canada is using it to offer fans and sponsors digital experiences unlike any other in the industry.
Be sure to share your Brizi Fan Cam images at any of our social media links below.
As they say in France, share your selfies, aka Ego-portrait.
See y’all later in Seattle, Atlanta and around the world.
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