Monthly Archives February 2014

Jeff Gordon Goes Undercover in #TestDrive2

Jeff Gordon Goes Undercover in #TestDrive2

Jeff Gordon Goes Undercover in #TestDrive2

The Sports Techie community blog may recall that last year Jeff Gordon went undercover in a Chevy Camaro to surprise an unsuspecting car salesman with an impromptu “race” in the test car. It is hilarious how Gordon uses the Pepsi Max Can Cam and Glasses Cam to entertain nearly 41 million YouTube views since last March.

Travis will never question Jeff’s driving skills or the credibility of a Pepsi MAX Test Drive again

Travis will never question Jeff’s driving skills or the credibility of a Pepsi MAX Test Drive again

Pepsi MAX Test Drive 2
Well, Jeff is back at it, this time with higher stakes, and Pepsi MAX thought our blog readers would enjoy the zero calorie clip:

Pepsi MAX & Jeff Gordon Present: “Test Drive 2”

While last year’s video was very popular with fans what question...

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Kolon Sport Life Tech Extreme Environment Smart Jacket System Designed By Seymourpowell

The Life Tech jacket’s design and features are directly influenced by extensive research and interviews with extreme survival experts.

The Life Tech jacket’s design and features are directly influenced by extensive research and interviews with extreme survival experts.

The Seymourpowell design of a new extreme environment smart jacket system, Life Tech, for outdoor sportswear brand Kolon Sport, is part of a next generation wearable technology explosion that in this case, may save your action or extreme sports loving life. Ian Whatley, Associate Director for Seymourpowell, conducted a Q&A for the Sports Techie community blog. Ian shared information about the Life Tech jacket system designed exclusively for Kolon Sport, their company history and the wearable technologies heated clothing Industry...

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Manchester City Football Club Partners with iON in Exclusive Video Content Deal

Over the length of the multi-year partnership, iON will provide City with their cutting edge cameras and state-of-the-art software, including the Air Pro 3 and the Game

Over the length of the multi-year partnership, iON will provide City with their cutting edge cameras
and state-of-the-art software, including the Air Pro 3 and the Game

The news out of London today that Manchester City Football Club announced a new partnership with iON Cameras is an opportunity for the Premier League team to enhance the fan and youth player experience using sports technology products. The deal centers on the brand famous for their Shoot/Share™ Wi-Fi connectivity and point-of-view (POV) cameras, becoming City’s Official Global Sports Action Camera Partner. The Sports Techie community blog was able to speak with Giovanni Tomaselli, iON CEO, about this groundbreaking opportunity with MCFC at Etihad Stadium...

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Best, Brightest And Worst Major League Baseball Executives Of All Time

Play Ball All-Time Best General Managers - Sports Management Degree Infographic

Play Ball All-Time Best General Managers – Sports Management Degree Infographic

The Evolution of the Major League Baseball General Manager has swung from former players to more education driven and sports tech advocating GMs. Sophia Barber from Sports-management-degrees.com shared the Infographic below with the Sports Techie community blog titled, “Play Ball! The Best, Brightest and Worst Baseball Executives of All Time.”

 “Play Ball! The Best, Brightest and Worst Baseball Executives of All Time”

Baseball GMs
Source: Sports-Management-Degrees.com

Infographic Analysis

I find it odd that only four GMs are in the MLB Hall of Fame since they impact the game in so many layers...

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U.S. Olympic Sochi Alpine Ski Gold Medalist Ted Ligety is teaming up with Youth Enrichment Services Operation Snowsports to help pay for urban youth to get outdoors where they’ll learn how to ski and snowboard and, in turn, build self-confidence and gain invaluable life skills. At the XXII Winter Olympics hosted by Sochi, Russia, Ted skied low and produced near 90-degree angle turns that helped him win a gold medal in the men’s giant slalom, the first American to win this event twice. Team USA is racing on NBC Sports Network today and Ted will attempt to win more medals for Team USA in the slalom event...

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Univision Deportes Will Utilize Deltatre Augmented Reality During FIFA World Cup Brazil

By offering an unprecedented sense of reality within the TV studio space, Univision Deportes’ sports broadcasting will be reinforced with a unique edge provided by deltatre

By offering an unprecedented sense of reality within the TV studio space, Univision Deportes’ sports broadcasting will be reinforced with a unique edge provided by deltatre

Customers and sponsors of Univision Deportes can soon look forward to having the newest deltatre augmented reality technology inside their studio setting that features visually compelling graphics, insightful data and football tactical analysis in real-time, for their upcoming FIFA World Cup Brazil 2014 broadcast. The Sports Techie community blog touches on how their in-studio sports coverage project to provide “The best viewing experience” in the industry, builds upon deltatre’s world-leading experience in providing cutting-edge graphics solutions to the Sports industry...

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Digital Scout Added To PlayOn! Sports Company Portfolio

Digital Scout content will be fully integrated with PlayOn! Sports products by the beginning of the 2014-2015 school year

Digital Scout content will be fully integrated with PlayOn! Sports products by the beginning of the 2014-2015 school year

Digital Scout was purchased by PlayOn! Sports on Friday February 14th. PlayOn! Sports is the nation’s premier high school sports media company located in Atlanta, Georgia. They are the largest rights holder, producer, and aggregator of high school sports events distributed across television, the Internet, and mobile devices in the United States. It is an honor for the Sports Techie community blog to share this historical sports technology news about how the nation’s leader in high school statistical software and apps is now a part of the nation’s leading high school sports media companies.

PlayOn! Sports

The PlayOn! Sports Network (www.playonsports.com) provides compr...

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Our second Every Step of the Way influencer program Sports Techie community blog is about the Olympic sport of Nordic Combined and Team USA athlete Billy Demong’s work with Citi to help future generations. U.S. Olympic Gold Medalist Demong has teamed up with Team for Tomorrow to help spread the Olympic value of respect, excellence and friendship through inspirational talks and volunteering at community organizations.

See: http://citi.us/1ek5E7S

Why Choose Billy?

I was all set to do some blogging about the U.S. ski team and Ted Ligety’s program for urban kids when through the power of social media, the former U.S. flag bearer for the Closing Ceremony of the Vancouver 2010 Olympic Winter Games retweeted one of my Sochi 2014 Sports Techie tweets in support of EveryStep.

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.#Sochi2014 Infographic stating 81% of @Twitter will watch, 54% will Tweet about #Olympics. @mrjoemorgan #birdsignals

Image posted by MobyPicture.com
– Posted using MobyPicture.com

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Wayin Helps Clients Capture, Curate and Display Social Media Content For Fans, Advertisers And Sponsors

The Wayin goal is to reach more people and audiences everywhere using hashtags, twitter handles and keywords, while improving client’s workflow and data tracking

The Wayin goal is to reach more people and audiences everywhere using hashtags, twitter handles and keywords, while improving client’s workflow and data tracking

How did Scott Johnson you go from golfing with Sun Microsystems founder and buddy Scott McNealy, to founding his own company that is Twitter Certified and worked alongside with the Denver Broncos all Super Bowl XLVIII season long, while Scott serves as Chairman? The Sports Techie community blog was able to speak with Kelsey Cullen, Marketing Manager, Wayin, about how he did this and how their startup helps to capture, curate and display content for the Broncos and other notable clients like the Dallas Mavericks in the NBA, the San Jose Sharks in the NHL, and the respected Chevrolet brand.

Twitter Certified - Full access to data, user generated content conversations

Twitter Certified – Full access to dat...

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