Monthly Archives January 2012

SMRI market research specializing in research technology

The NFL Mobile App is Gen Y fan friendly

During Super Bowl XLVI and other events in the sports industry, analysis of fan engagement at venues is collectible data that helps to drive corporate profitability. One of the pioneering leaders in this niche is Sports Management Research Institution (SMRI) led by President and CEO, Dr. Kathleen Davis.

See: http://www.go-smri.com/.

SMRI is a full service market research company specializing in research technology. They have a sister company, GIG Consulting, who contributes baseline data intelligence as brand evaluation tools. Founded in 1995, SMRI shifted their core competencies to focus more on technology, and, in particular, the 70 million Gen Y fans.

Global Interface Group Consul...

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Sport Recon Launches

Sport Recon Launches. Sport Recon is a brand new startup based in Orange County, California. They have developed a customizable online registration Solution that is free to use for running, cycling, and triathlon events at the moment, with other endurance sports to follow. Their catchy tagline is: Recon, Register, Race.

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See: http://www.sportrecon.com/.

The Sport Recon 3D helicopter views of an event course are unique perspectives that both racers and fans will enjoy to use. A photocentric, slide show of the course walkthrough is another useful tool. Event promoters can also choose to include course maps and elevation profiles. All of this rich data is created using Google Api open source code.

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Co-owners Michael Heindel ...

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Hail to the Sports Techie NFL

Hail to the Sports Techie NFL. They had instant replay challenge technology and rules integrated into the game of Professional football in order to assist their officials in getting the call right during the 2012 New York Giants vs. San Francisco 49ers, NFC Championship game played at Candlestick Park stadium.

Picture via FoxSports replay:

The Knee of 49ers returner Kyle Williams hits the football on FoxSports tape

At the 11:08 mark of the 4th quarter with the Giants losing 14-10, the GMen are forced to punt the ball. Kyle Williams, the 49ers kick returner, allowed the football to ricochet off his own right knee except that none of the refs on the field saw it happen with their own eyes; however, there it was in high-def instant replay and super slo-mo for a record setting 48...

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THE Sports Techie

THE Sports Techie.

THE Sports Techie on the set of Tailgate Warriors Seattle

I was interviewed by the Sports Technology Podcast recently to talk about this new sportsbiz industry, Sports Techie and me.

http://sportstechnologypodcast.com/bobroble/.

Henry Hanson and Mike Vasquez co-founded Sports Technology Podcast. Both are PhD candidates at Loughborough University in the UK. Henry is in the Sports Technology Institute program. Mike attended MIT and earned BS and Master’s degrees in Materials Science and Engineering. Dr. Bryan Roberts helps these two with contributions while he maintains SportsTechLab at: http://www.sportstechlab.com/. All three are now contacts and friends of mine and Sports Techie via Linkedin and Twitter.

The Sports Technology Podcast is a collaboration between these t...

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Cubs and Bloomberg Sports To Create New Analytics Solution

Major League Baseball took another technological leap forward with the new deal to build a customized analytics Solution between Bloomberg Sports and the Chicago Cubs. This sportbiz partnership was formed to design a state of the art player evaluation system for the Cubs’ Baseball Operations Department. Bloomberg Sports has been delivering Solutions to MLB teams, players and fans for the past four years.

Chicago Cubs Partner with Bloomberg Sports

Chicago Cubs Partner with Bloomberg Sports

The Cubs new system will combine video with extensive data on all professional players, as well as customized and enhanced technology to assist the evaluation process. The platform is being created with both laptop and mobile capability, and the two parties will begin implementation and development of the new system immediately.

New incoming Pre...

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