During Super Bowl XLVI and other events in the sports industry, analysis of fan engagement at venues is collectible data that helps to drive corporate profitability. One of the pioneering leaders in this niche is Sports Management Research Institution (SMRI) led by President and CEO, Dr. Kathleen Davis.
SMRI is a full service market research company specializing in research technology. They have a sister company, GIG Consulting, who contributes baseline data intelligence as brand evaluation tools. Founded in 1995, SMRI shifted their core competencies to focus more on technology, and, in particular, the 70 million Gen Y fans.Read More